The term “animation” has come to mean more than just whimsical children’s cartoons. In media platforms, animation has become an effective marketing and internal business communication tool that helps convey critical messaging through engaging video content. Video animation is an effective way to advertise, teach and advocate, especially with the widespread use of social media.
Based in Atlanta, GA, our team of creative rockstars provides video animation and graphic recording services to businesses and organizations across the country and around the world. But if you’re in Atlanta and looking to create animated video content for your business, we’d love to help!
Here’s what you should know about video animation services in Atlanta and how to find the best partner for your project.
What Do You Want To Achieve?
To know which type of animation best fits your business, it’s essential to determine what you want your animation to achieve.
Presenting and Telling
Video animations can be used for presentations when you want to catch your audience’s attention. 65 percent of learners are visual learners, so presenting and discussing the topic through animation is a good way for your audience to retain and understand information.
Explaining
Explainer videos are an incredibly popular video animation style. These videos explain a topic by breaking it down into segments that are then visualized and explained in a voice-over.
Internal Training & Communication
Video animations are also an effective training tool. Businesses can use video animations to conduct staff training, saving on lecturers and costly instruction materials.
Marketing
The most popular application of video animations is in marketing. Video animations are an effective way to promote a product and encourage customer conversion.
Types of Video Animation
There are several video animation styles that you can use to meet your business goals.
2D Animation
2D animation videos are produced through digital illustration and animation software. This technique is one of the most common types of animation and is often reminiscent of childhood cartoons. In 2D animation, 2D graphic design elements, illustrated characters, icons and text are fused to create the movement. A creative team (often consisting of a creative director, graphic designer, illustrators, and more) works closely with motion designers and animators in an animation studio to achieve fluid transitions and seamless action.
Other video production companies employ stock animations, but at The Sketch Effect, we do things differently. We understand that every business is unique and we honor that by making sure your animations are specially made for you. Our rockstar team draws all the illustrations by hand and creates all the animations in-house. We never use any stock illustrations, photos, or animations, resulting in a fully custom video that is 100% original and unique to your organization.
2D animation videos are the best fit for the following:
- Promoting brand awareness
- Telling a cohesive story
- Promoting customer conversion
- Targeting a wide demographic
Whiteboard Animation/ Explainer Videos
Whiteboard animation videos are another increasingly popular animation style used for various business applications. A whiteboard video starts with a simple line drawing, usually done on a whiteboard, sheet of paper or other canvas and then enhanced with animations using Adobe Creative Suite. This shows the artist’s hand sketching the picture, allowing the audience to see the drawing process in real-time.
Some of these drawings may get filled with color as the storyline progresses or remain as simple black and white line drawings; these effects will depend on the visual style you want to achieve.
Forget about stock videos and a sketchy robotic hand drawing out the animations — at The Sketch Effect, we deliver authentic whiteboard animations designed and animated by our productions team in Atlanta, GA.
Whiteboard animation videos are the best fit for the following:
- Explaining complex topics
- Introducing new processes or products
- Internal training
- Sales and marketing promotion
Motion Graphics
Motion graphics animation is similar to the elements of a 2D illustration. What sets this animation style apart from a 2D animation model is the use of dynamic transitions and the emphasis on motion and compelling transformations.
Motion graphics animation typically relies on vector-based illustrations created via programs like Adobe Illustrator. Motion graphics are sometimes referred to as “motion infographics,” This type of animation often uses text in conjunction with animations and voice-overs to keep viewers engaged.
The Sketch Effect productions team creates all motion graphics projects unique to every client and specific to the objectives you want to achieve; we make sure to deliver the best motion graphics in Atlanta that are unique to you and your business.
Motion graphics videos are a great fit for:
- Topics that need to highlight information
- Visual aids to increase user engagement
- Business and organizational overviews
- Internal communications & training materials
Work With the Best Video Animation Company in Atlanta
The Sketch Effect works not only with local businesses for video animation in Atlanta, but we have a broad client base across the country too (and beyond). Our business portfolio includes projects spanning enterprise organizations, tech companies, educational institutions, non-profits, and many more.
Unlike other video production companies, The Sketch Effect never uses stock or generic animations. Our illustrators, sketch artists, graphic designers and animators create all our projects by hand to ensure you have a one-of-a-kind product that tells your story in a fun, engaging, and memorable way.
If you want to get the best video animation services in the Atlanta area, work with our team at The Sketch Effect.
Ready to get started on your project or need advice on choosing an animation style? Schedule a consultation with our team to discuss your animation needs today.
