Maximize Reach & Engagement With Animated Product Videos

Consumer attention is a fleeting treasure making product marketing more difficult than ever. Animated product marketing videos are the secret weapon for making every second count. By harnessing the power of 2D, whiteboard, or motion graphics animation, The Sketch Effect elevates your message, transforming it into an engaging and memorable visual experience.

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Popular Styles for Animated Product Demo Videos

Whiteboard Explainer Videos

2D Animated Product Videos

Motion Graphics Animation

screenshot of whiteboard video completed for VistaPrint

First-Hand Explainers on a Whiteboard

Whiteboard explainers transform product videos into clear, informative, and engaging visual narratives. This distinctive style showcases dynamic sketches drawn by a human hand on a whiteboard, creating a direct and personal feel. Accompanied by a compelling voiceover, these sketches are further enriched with selective color highlights, fluid movements, and additional animation elements. The result is a visually stimulating and educational experience that captivates and holds the viewer's attention, making complex concepts easily understandable and memorable.
A cartoon animation image showing a male standing in front of a bank

Bring Stories to Life with 2D Animation

Today's consumers instinctively connect with 2D animation. We tap into this nostalgia, employing classic video styles reminiscent of beloved comic books and cartoon characters. These animations are enjoyable to watch and make complex ideas accessible and memorable, ensuring your message resonates with audiences who appreciate a touch of fun in their viewing experience.
Zirc Dental Motion Graphics Animation Screen Shot

Create Elevated Visual with Motion Graphics

Motion Graphics bring a sleek, modern edge to product videos, blending cutting-edge animation with compelling storytelling. This style leverages a mix of graphic elements, text, and dynamic animation to create a visually rich and engaging narrative. The fluidity of motion graphics transforms abstract concepts into clear, captivating visuals, often accompanied by a rhythmic soundtrack and a persuasive voiceover. This approach not only grabs attention but also enhances understanding, ensuring your product's message is not just seen but felt and remembered.

Our 5-Step Video Production Process

01 Kickoff Call

We begin with a call to get aligned on the project at a high level. We’ll discuss your overall goals for the video, messaging, audience, channels, and call-to-action. We’ll also dive into the creative process, discussing color palette, branding considerations, voice-over preference, and more.

02 Script & Voice-Over

Working with our team of writers, we will take all the material from the Kick Off Call, as well as other materials, documents, and references, and turn it into a wonderful script that matches your preferred voice and tone. Once approved, we will also source voice-over talent based on your preferences.

03 Storyboard

After scripting, we jump right into the storyboard. In this step, we break down the video panel by panel, sequence by sequence, and create rough, loose sketches to convey the overall visual direction. Here is when the video begins to come to life visually!

04 Illustration

Depending on your video style, we will create the polished final illustrations, graphics and assets that will go into the video animation. This is when our in-house team of illustrators get to really shine.

05 Final Edit

Once everything is ready, we generate the final animated edit. Everything is sequenced together, music and sound effects are added in, the voice-over is synced up, and the final video is rendered out. Congrats! You now have a final animated video.

Animated Product Videos

are a Great Fit For:

Product Comparisons & FAQs

Feature Highlight Reels

Promotional Brand Stories

New Product Launch Videos

Instructional & How-To Videos

Onboarding & Welcome Videos

The Value for Your Audience

The Value for Your Businesses

More Efficient Messaging

Unlike traditional text or live-action videos, animation can distill complex ideas into concise, visually appealing narratives. This efficiency not only saves time for your audience but also ensures that your key messages are communicated clearly and effectively, without any unnecessary clutter or distractions. By getting straight to the point with creative visuals, you ensure that your audience understands your product's value quickly and clearly.

Entertainment & Engagement

Animation possesses a unique charm that captivates audiences. This entertainment factor significantly boosts engagement, as viewers are more likely to watch the video in its entirety and interact with your brand. Engaging animations can transform mundane product details into an entertaining story, keeping your audience interested and connected with your message.

Increased Comprehension

Humans process video 60,000 times faster than text alone! Animation can illustrate abstract ideas in a tangible way, making it easier for the audience to grasp and visualize how your product works. This visual learning approach caters to a wide range of learning styles, ensuring that a broader audience can understand and appreciate the value of your product or service.

Longer Retention

The combination of visual elements, motion, and audio makes for a memorable viewing experience. This multisensory approach aids in better memory recall, meaning your audience is more likely to remember your product and its features long after they've watched the video. By creating memorable content, you're increasing the likelihood of your audience recalling your brand when it's time to make a decision.

Clear Call-to-Action

The creative flexibility of animation allows you to seamlessly integrate your CTA within the narrative, ensuring it resonates well with the viewer. Whether it's encouraging a purchase, signing up for a service, or simply directing traffic to your website, animation can highlight these actions in a visually striking and persuasive manner. This clarity not only drives engagement but also effectively guides your audience towards the desired business outcome.

Maximized Shareability

Animated videos are inherently shareable. Their engaging, visually appealing content is more likely to be circulated across social media platforms and other digital channels. By creating content that people want to share, you're leveraging the power of digital word-of-mouth to boost your brand's visibility and impact.

Ease of Production

One of the significant advantages of animated videos is the ease of production compared to traditional video shoots. Animation eliminates the need for locations, actors, and extensive filming equipment. Changes and updates can be made without reshoots, and the production process is less affected by external factors like weather or scheduling conflicts.


The absence of expenses typically associated with live-action videos — like hiring actors, securing locations, and managing large crews — makes animation a more budget-friendly option. Additionally, the longevity of animated content adds value; these videos can be easily updated or repurposed for different campaigns, providing a lasting asset that continues to deliver ROI well beyond the initial investment.


In the Words of

   Our Partners   

"We partnered with The Sketch Effect to create an animated video to explain our team management platform and are very happy with the results! From the initial script to final animation, the team made the entire process easy for us and delivered a creative and effective final video. Our Pickle Juice platform has only benefited from utilizing this video and look forward to continued growth, thanks to our new animated explainer video!"

Kellie H.

Customer Support & Onboarding Specialist

Pickle Juice

"The Sketch Effect is awesome! The animated video they made for us at Cure VCP Disease will be instrumental in spreading awareness about our important cause. The Whiteboard Animation helped communicate a complex and serious issue in a clear, understandable way, and guided viewers towards actionable next steps. This video will help us further our mission in a profound way. Thanks Sketch Effect!"

Nathan Peck


Cure VCP Disease, Inc.

"I came to The Sketch Effect with a rough idea for an animated universe to house a new product family and they brought it to life! As someone who is not a designer, it can be very difficult to get ideas out of my head and the team at Sketch Effect are so good at asking the right questions to get a feel for what I’m looking for and deliver it so well, and then some! They are creative and responsive and always eager to problem solve!"

Hannah Higerd

Marketing Services Manager

Acuity Brands

"Our business is complex. In looking for simple and shareable means to communicate our issues, we found The Sketch Effect. The relationship started with several illustrated videos explaining the workings of power plants and the electric grid. We have also advanced to using the team for Live Sketching at internal meetings and training sessions. Their ability to simplify messaging into layman’s language and visuals has been astonishing to see and beneficial to our success. We value the partnership."

Ronny Just

Governmental Relations Manager

Southern Company

"We cannot thank The Sketch Effect enough! Our team was really pleased with the illustrated video and how well it communicated the vision for our project. The Sketch Effect team did a phenomenal job turning our long winded elevator speech into something people could grasp and get excited about quickly."

Tresa Sharma

Field Marketing


"Our animated video with the Sketch Effect turned out wonderfully and we were very happy with the entire process. It was great working with the Sketch Effect team – they really understood the assignment and our goals for this communication effort! We launched the video to the entire Staff and have been receiving compliments ever since! As our work in this space continues, I’m sure we will be back in touch for more animation projects with The Sketch Effect."

De’Johna S. Council

Corporate Legal

Chick-fil-A, Inc.

"Our video has been a big hit and we've received a lot of positive feedback. It’s such a great storytelling technique and way of visually engaging our stakeholders. As you can imagine, with a company our size there is a lot of “noise” when it comes to communication – this is a great way to stand out."

Douglas Bremner

Global Quality & Food Safety

The Coca-Cola Company

Companies who trust The Sketch Effect

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Animation Services FAQs

How long does it take to create an animated video?

On average, between 6 and 9 weeks (depending on a variety of factors)

Do you help with scriptwriting?

Yes! We have a team of professional script writers who will draft an excellent script for your video (with input and approval from you, of course!)

How many revisions do we receive?

Our standard Scopes-of-Work include one round of revisions each for the scripting, storyboard, and final edit step. We can build in additional rounds of revisions if needed.

What type of animation style is right for my business?

This depends on a number of factors, including your audience, goals, message, and more. Our team will be happy to consult with you on what type of video will be best based on your needs.

What sets you apart from other animated explainer video companies?

First, we don’t use any stock imagery or assets pulled off the internet…everything we make is entirely custom! This includes our Whiteboard videos, which are created by a real human being in our studio. This makes each of our videos entirely unique and tailored to each specific client and their specific needs. Also, our price point is in the “just right” zone. We won’t be the cheapest (because our work isn’t cheap), but we also won’t break the bank.

Do you offer 3D animation services?

Not currently.

How do I know if my business needs explainer videos?

If you want your business to be successful, you need an explainer video!

How much do animated videos cost?

We price out each project individually based on a variety of factors (including style, timing, length, and more). Book a call with one of our sales representatives to get a more specific idea of how much your video animation project might cost.

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