How Does Graphic Recording Improve Audience Engagement & Retention?
Hands down, visual learning is the most powerful channel of human learning, and Graphic Recording taps into that visual power! Studies show that pictures and images make ideas more understandable and memorable while also making communication more efficient and actionable.
When you consider that, on average, people remember 10% of what they hear, 20% of what they read, and 80% of what they see and do - graphic recording becomes a no-brainer for captivating an audience, explaining complex issues, and boosting event engagement online and in-person. Plus, it’s super cool.
What are the Best Ways to Leverage Graphic Recording Deliverables After the Event?
There are tons of ways to leverage the visual output from a Graphic Recording engagement!
For “traditional” graphic recording (markers on physical foam boards), you can display the finished sketches around the room or in a common area, which increases audience engagement and helps people revisit the content.
Excited attendees will snap photos of the images and use them as conversation starters. The boards can also be framed and hung on an office wall, given away as gifts, or brought back out to serve future meetings or events.
We also provide digitized versions of the Graphic Recording output of both our traditonal/in-person work or our digital/virtual work. These digital graphic recording deliverables are incredibly shareable, such as via simple email attachments, as featured images in blogs, as social media content, and much more. They can even be repurposed as one-of-a-kind SWAG, for creating gifts such as mugs, framed images, posters, etc.
Overall, these illustrated recaps help you extend the value of your event long after people have left, increasing the overall impact of the content, helping you better tell your story, and preserving your most important messaging as memorable, visual artifacts.
How Much Prep Time is Needed for an Event?
We request a minimum of one week to prepare and deliver a successful in-person Graphic Recording engagement. Occasionally, shorter lead times may be accommodated, so reach out to our team to schedule a consultation to learn more.
Do You Travel for In-Person Events?
Absolutely! Our artists regularly travel around the country (and even around the world) to help maximize the value of our clients’ events. Schedule a consultation with our team and we’ll work out the logistics.
What Types of Material and Software Are Used? Do I Need to Provide Anything?
For Virtual Graphic Recording, our preferred sketching device is none other than an iPad Pro (Sorry, Surface Pro users) along with an Apple Pencil, which is simple, straightforward, and effective. Our preferred sketching software is Procreate, which is available on iOS and other operating systems.
For in-person events, we typically sketch using water-based, non-toxic markers on large foam core panels. Other canvas options are possible, of course, which include rolls of paper, whiteboard walls, and even chalkboard walls or large murals. We also have the option to sketch on-site and in-person but using the same digital tools we use for virtual Graphic Recording.
What’s the Difference Between Graphic Recording and Graphic Facilitation?
Graphic Recording is the process of a live artist acting as a neutral 3rd party listener who joins a meeting or event and actively listens to the content, synthesizes what they’re hearing, and captures the big ideas and main themes through hand-drawn visuals, text, icons, and color…all in real-time.
Graphic Facilitation is different in that a Graphic Facilitator will actually help organize and facilitate the meeting, using visuals to help guide participants towards desired outcomes. A Graphic Facilitator is much more hands-on in terms of designing the meeting, facilitating the discussions, and driving towards desired meeting results.
What Sets you Apart From Other Graphic Recording Companies?
With over 8+ years of experience and serving hundreds of client events per year, we are the leaders in the Graphic Recording and visual communications industry. Not only do we have some of the most talented artists on our team, but our home office Operations team works tirelessly to ensure our clients are well supported and their events are as smooth and successful as possible.
Although we pride ourselves on the creative, visual quality of our work, we also pride ourselves on the systems and processes we’ve designed to support and deliver our work. Above all else, our six core values (excellence, positivity, integrity, adaptability, courage, and whimsy) are baked into everything we do, leading to a more positive client experience and superior graphic recording deliverables.