Engage, Educate, & Convert Audiences with Professionally Animated Marketing Videos

In today's fast-paced market, where consumer attention spans average just 8 seconds, it's vital to grab and keep their interest quickly. In such a competitive landscape, it's crucial that your message doesn't just reach your audience but also resonates. Animated videos blend creativity with clarity, transforming marketing messages into an engaging visual narrative that stands out in a crowded digital world.

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Popular Video Animation Styles for Marketing

Whiteboard Videos

2D Animation

Motion Graphics

screenshot of whiteboard video completed for VistaPrint
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First-Hand Explainers on a Whiteboard

Whiteboard animation is a distinct style of video that shows hand-drawn images and text being formed on a whiteboard-like surface, often accompanied by a narrative voiceover. This format is ideal for marketing efforts as it simplifies complex messages into clear, engaging visuals that are easy for audiences to understand and remember. The process of seeing ideas and stories unfold visually on screen captures viewers' attention and keeps them engaged. This makes whiteboard animation particularly effective for explaining products, services, or concepts in a way that is not only informative but also visually appealing, leading to better retention and a stronger impact on the target audience.
A cartoon animation image showing a male standing in front of a bank
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Bring Stories to Life with 2D Animation

2D animation creates engaging, flat visuals that move and interact in a two-dimensional space. This style is highly effective for marketing because it combines the charm of traditional animation with modern storytelling techniques. The versatility of 2D animation allows for a wide range of artistic expressions, from simplistic and playful to sophisticated and detailed, making it suitable for various brand tones and messages. Its ability to evoke emotions and tell stories in an easily digestible format makes it particularly powerful in capturing audience attention and conveying complex ideas simply.
Zirc Dental Motion Graphics Animation Screen Shot
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Create Elevated Visual with Motion Graphics

Motion graphics animation utilizes dynamic, animated graphic elements, often combined with text, to create a visually engaging narrative. This style is particularly effective for marketing as it excels in presenting information in a sleek, modern format. The strength of motion graphics lies in its ability to convey complex data, ideas, and messages in a clear, concise, and visually stimulating manner. The professional and polished look of motion graphics also aligns well with corporate branding, making it a preferred choice for businesses looking to enhance their marketing efforts with high-quality, visually appealing content.

Our 5-Step Video Production Process

01 Kickoff Call

We begin with a call to get aligned on the project at a high level. We’ll discuss your overall goals for the video, messaging, audience, channels, and call-to-action. We’ll also dive into the creative process, discussing color palette, branding considerations, voice-over preference, and more.

02 Script & Voice-Over

Working with our team of writers, we will take all the material from the Kick Off Call, as well as other materials, documents, and references, and turn it into a wonderful script that matches your preferred voice and tone. Once approved, we will also source voice-over talent based on your preferences.

03 Storyboard

After scripting, we jump right into the storyboard. In this step, we break down the video panel by panel, sequence by sequence, and create rough, loose sketches to convey the overall visual direction. Here is when the video begins to come to life visually!

04 Illustration

Depending on your video style, we will create the polished final illustrations, graphics and assets that will go into the video animation. This is when our in-house team of illustrators get to really shine.

05 Final Edit

Once everything is ready, we generate the final animated edit. Everything is sequenced together, music and sound effects are added in, the voice-over is synced up, and the final video is rendered out. Congrats! You now have a final animated video.

Animated Marketing Videos

are a Great Fit For:

Case Studies & Customer Testimonials

Brand Awareness Campaigns

Seasonal Promotions & Sales

Product Launches & Demos

Social Media Campaigns

Service Overviews & Tutorials

The Value for Your Audience

The Value for Your Businesses

  1. More Efficient Messaging
  2. Entertainment & Engagement
  3. Increased Comprehension
  4. Longer Retention

More Efficient Messaging

Animated videos streamline marketing messages with vibrant visuals and impactful storytelling. They're excellent for highlighting product features, brand narratives, or promotions in an eye-catching and memorable way. This approach ensures your message isn't just delivered but also makes a lasting impact, far surpassing the reach of traditional text or static images.

Entertainment & Engagement

Animations stand out by turning your key messages into engaging visual stories. They showcase benefits and address consumer challenges in a format that captivates and sticks in the memory. This makes your message more than just visible; it becomes an experience that resonates with your audience.

Increased Comprehension

People understand visual content much faster than text - 60,000 times faster. With the ability to process video content much faster than text, animated videos provide your audience with a quick, clear understanding of your message. This visual format ensures effective delivery and a lasting impression, making complex ideas simple and memorable.

Longer Retention

When it comes to remembering the benefits and applications of your services or products, animated marketing videos are invaluable. They use compelling visuals and narratives to enhance memory retention, ensuring that your audience retains key information more effectively than through traditional methods.

  1. Clear Call-to-Action
  2. Maximized Shareability
  3. Ease of Production
  4. Cost-Effective

Clear Call-to-Action

Because animated explainer videos are so engaging, they are highly effective inspiring viewers to act, whether that's seeking further details, using a service, or distributing the video with their network. This makes them a powerful tool in converting viewer interest into tangible actions.

Maximized Shareability

These videos offer a unique blend of creativity and storytelling, ideal for breaking down complex ideas or crafting captivating narratives that resonate with your brand's message. Their visually appealing content is perfect for social media, where striking and interactive visuals are key to capturing attention, fostering engagement, and encouraging shares.

Ease of Production & Versatility

Animated video production is simpler and more flexible than live-action productions. The process allows for easy edits and updates without the logistical challenges and costs of live filming, such as hiring actors, securing locations, and managing crews.

Cost-Effective

Animated marketing videos are not only quicker to produce but also more cost-effective compared to traditional video production. This advantage becomes increasingly significant when producing videos covering various aspects of your business or tailoring content for different audience segments.

TESTIMONIALS

In the Words of

   Our Partners   

"We partnered with The Sketch Effect to create an animated video to explain our team management platform and are very happy with the results! From the initial script to final animation, the team made the entire process easy for us and delivered a creative and effective final video. Our Pickle Juice platform has only benefited from utilizing this video and look forward to continued growth, thanks to our new animated explainer video!"

Kellie H.

Customer Support & Onboarding Specialist

Pickle Juice

"The Sketch Effect is awesome! The animated video they made for us at Cure VCP Disease will be instrumental in spreading awareness about our important cause. The Whiteboard Animation helped communicate a complex and serious issue in a clear, understandable way, and guided viewers towards actionable next steps. This video will help us further our mission in a profound way. Thanks Sketch Effect!"

Nathan Peck

CEO

Cure VCP Disease, Inc.

"I came to The Sketch Effect with a rough idea for an animated universe to house a new product family and they brought it to life! As someone who is not a designer, it can be very difficult to get ideas out of my head and the team at Sketch Effect are so good at asking the right questions to get a feel for what I’m looking for and deliver it so well, and then some! They are creative and responsive and always eager to problem solve!"

Hannah Higerd

Marketing Services Manager

Acuity Brands

"Our business is complex. In looking for simple and shareable means to communicate our issues, we found The Sketch Effect. The relationship started with several illustrated videos explaining the workings of power plants and the electric grid. We have also advanced to using the team for Live Sketching at internal meetings and training sessions. Their ability to simplify messaging into layman’s language and visuals has been astonishing to see and beneficial to our success. We value the partnership."

Ronny Just

Governmental Relations Manager

Southern Company

"We cannot thank The Sketch Effect enough! Our team was really pleased with the illustrated video and how well it communicated the vision for our project. The Sketch Effect team did a phenomenal job turning our long winded elevator speech into something people could grasp and get excited about quickly."

Tresa Sharma

Field Marketing

Chick-fil-A

"Our animated video with the Sketch Effect turned out wonderfully and we were very happy with the entire process. It was great working with the Sketch Effect team – they really understood the assignment and our goals for this communication effort! We launched the video to the entire Staff and have been receiving compliments ever since! As our work in this space continues, I’m sure we will be back in touch for more animation projects with The Sketch Effect."

De’Johna S. Council

Corporate Legal

Chick-fil-A, Inc.

"Our video has been a big hit and we've received a lot of positive feedback. It’s such a great storytelling technique and way of visually engaging our stakeholders. As you can imagine, with a company our size there is a lot of “noise” when it comes to communication – this is a great way to stand out."

Douglas Bremner

Global Quality & Food Safety

The Coca-Cola Company

Companies who trust The Sketch Effect

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Animation Services FAQs

How long does it take to create an animated video?

On average, between 6 and 9 weeks (depending on a variety of factors)

Do you help with scriptwriting?

Yes! We have a team of professional script writers who will draft an excellent script for your video (with input and approval from you, of course!)

How many revisions do we receive?

Our standard Scopes-of-Work include one round of revisions each for the scripting, storyboard, and final edit step. We can build in additional rounds of revisions if needed.

What type of animation style is right for my business?

This depends on a number of factors, including your audience, goals, message, and more. Our team will be happy to consult with you on what type of video will be best based on your needs.

What sets you apart from other animated explainer video companies?

First, we don’t use any stock imagery or assets pulled off the internet…everything we make is entirely custom! This includes our Whiteboard videos, which are created by a real human being in our studio. This makes each of our videos entirely unique and tailored to each specific client and their specific needs. Also, our price point is in the “just right” zone. We won’t be the cheapest (because our work isn’t cheap), but we also won’t break the bank.

Do you offer 3D animation services?

Not currently.

How do I know if my business needs explainer videos?

If you want your business to be successful, you need an explainer video!

How much do animated videos cost?

We price out each project individually based on a variety of factors (including style, timing, length, and more). Book a call with one of our sales representatives to get a more specific idea of how much your video animation project might cost.

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Client caricature of Ernie Brescia

“Having artists from The Sketch Effect at our onboarding programs has been a huge hit! The learners love seeing their conversations and work come to life through the sketches the artists create. They feel “heard” and that their contributions are validated. And as a result, they engage more. The sketches have great uses following the programs, too! They can be used in communications and marketing of future events. The team was easy to work with and they made the whole experience fun for everyone.”

Ernie Brescia

Sr. Manager, Design & Development Studio

PWC

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“Our animated video with the Sketch Effect turned out wonderfully and we were very happy with the entire process. It was great working with the Sketch Effect team – they really understood the assignment and our goals for this communication effort! We launched the video to the entire Staff and have been receiving compliments ever since! As our work in this space continues, I’m sure we will be back in touch for more animation projects with The Sketch Effect.”

De’Johna S. Council

Corporate Legal
Chik-fil-A, Inc.

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Client caricature of Ernie Brescia

“Having artists from The Sketch Effect at our onboarding programs has been a huge hit! The learners love seeing their conversations and work come to life through the sketches the artists create. They feel “heard” and that their contributions are validated. And as a result, they engage more. The sketches have great uses following the programs, too! They can be used in communications and marketing of future events. The team was easy to work with and they made the whole experience fun for everyone.”

Ernie Brescia

Sr. Manager, Design & Development Studio

PWC