Team

Founder and CEO

A passionate believer in visual communication, William’s primary task is to ensure The Sketch Effect is delivering the best possible visual communication solutions to its clients. He’s the standard-bearer, sketch ambassador, and visual communication evangelist, on a mission to elevate ideas. In addition to running the business, William still likes to get his hands dirty (with marker ink, of course).

Director of Operations

Meg’s job is to keep the whole system running smoothly, ensuring excellent, on-time, and on budget projects. Whether it’s drafting a killer timeline, coordinating deliverables, or keeping a project on track, Meg does her work with equal parts grace and grit.  She ensures that the Sketch Effect experience is amazing for both clients and team-members, alike. Plus, she’s also a heck of a nice person.

Lead Animator

Hailing from “America’s High-five” (aka Michigan), Catherine combines here enthusiastic spirit and Midwestern work-ethic to produce exceptional animation work.  In fact, the only thing more amazing than her animation might be her earrings, which take on many styles and sizes. Catherine is also an avid tosser of pizza, dedicated book-binder, committed puzzle-solver, and bigfoot aficionado.

Animator

Brandon is one of the animators/editors at The Sketch Effect, using his considerable skills to masterfully bring Sketch Effect videos to life. If he comes across as quiet, it’s just because he’s contemplating the next mind-blowing technique he’ll use to make the next Sketch Effect video the best Sketch Effect video. …Or he’s contemplating Burritos (#AnimationFuel). Brandon has been known to spend his evenings engaged in epic light saber duels. 

Operations Coordinator

Wired for the details but always keeping in mind the big picture, Sydney’s job is to bring order from the chaos and support the team’s mission to deliver remarkable visual communication work.  In other words, she sees the forest and the trees. Speaking of trees, Sydney loves the great outdoors (especially wintery locations), is a pine tree aficionado, and has lived in both Alaska and Haiti.

Operations Administrator

A Jack (or Jill)-of-all-trades, Tori’s role is to support the Sketch Effect team to ensure that our artists are equipped and clients are taken care of. Born in Virginia, educated in Tennessee (go Vols!), previously working in Oregon, Tori has now settled in the ATL. She’ll win any Disney-themed trivia night, loves cartoons and animation, and is a self-described “shark enthusiast.”

Live Artist – Los Angeles, CA

Jai is The Sketch Effect’s resident Live Artist in Los Angeles, helping serve clients in California and other parts of the western United States. Jai brings a diverse set of skills to the table, including design, coding, illustration, animation, graffiti art, Capoeira, and more. Besides producing stellar Graphic Recordings for Sketch Effect clients, he might just be the most likeable human on the planet.

Live Artist – Atlanta, GA

Ross is one of The Sketch Effect’s Atlanta-area Live Artists. With two impressive degrees (in Engineering and Industrial Design) and a wealth of creative skills (illustration, animation, writing and design), Ross combines his right and left brains to create amazing work. Three years ago, Ross left his corporate job to pursue a creative career and hasn’t looked back. Fun fact if you ever talk to him: He survived an airplane crash!

Live Artist – Atlanta, GA

Proudly rocking the double name, Rachel Eleanor is an Atlanta-based designer/ illustrator extraordinaire. Having taken up sketch noting at her first “real job” after art school, she quickly discovered how Live Sketching is a perfect blend of her love for quality art, compelling ideas, and great people. When not at the canvas, Rachel Eleanor hangs out with her husband and cat, enjoys bird watching, bookstores, yoga, flowers, podcasts and Trader Joe’s adventures.

Live Artist – Salt Lake City, UT

A Salt Lake City resident by way of Hawaii, Kent Carollo is a true jack of all trades. After earning a degree in Biology, Kent passed up dental school to pursue freelance Graphic Design. He’s also a gifted Live Sketcher, producing quality Graphic Recordings and Sketchnotes that embody the clean flavor of his design work. A few other skills in Kent’s repertoire include Polynesian dancing, surfing and traditional Maori woodcarving.

Live Artist – Atlanta, GA

Born in Costa Rica & fluent in both English and Spanish, Alejo is the second bilingual member of the Sketch Effect team. Armed with a background in Graphic Design and a Masters Degree in Illustration, Alejo is a Live Sketching force to be reckoned with.  He’s a great active listener, too — just ask his wife (who also happens to be an amazing illustrator). If you ever hang out with Alejo, ask him to cook for you — his culinary abilities are also top notch

Live Artist – Cincinnati, OH

Hailing from the Buckeye State, Joe Watkins is The Sketch Effect’s resident Midwesterner. In addition to Graphic Recording and Sketchnotes, Joe’s other jobs have included being a pastor, a graphic designer and a father of two boys — perhaps his toughest job of all. In addition to sketching, Joe enjoys live music, watching sports, and cooking. And for the record, he’s not a huge fan of Cincinnati-style chili, so don’t ask.