Bring Important Messages to Life With High-Quality Explainer Video Production

In an era where attention is a premium, animated explainer videos stand out as a key solution. By quickly captivating viewers with engaging, visually rich narratives, these animations do more than just attract the eye; they break down complex ideas into clear, memorable concepts. By utilizing animated explainer videos, you're not just grabbing attention; you're creating an impactful and enduring connection with your message.

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Popular Animation Styles For Explainer Videos

Whiteboard Videos

2D Animation

Motion Graphics

screenshot of whiteboard video completed for VistaPrint

First-Hand Explainers on a Whiteboard

Whiteboard videos uniquely animate drawings and text on a whiteboard-style background, typically narrated by a voiceover. Ideal for explainer videos, this format shines in its simplicity and clarity, effortlessly breaking down intricate concepts into clear, engaging visuals. The dynamic progression of ideas being sketched in real-time or via fast-motion captivates viewers, enhancing their understanding and retention of the information. This makes whiteboard videos not just informative, but also memorable and engaging.
A cartoon animation image showing a male standing in front of a bank

Bring Stories to Life with 2D Animation

2D animation involves two-dimensional environments, offering a classic and versatile approach to storytelling. This style is particularly effective for explainer videos as it allows for a wide range of artistic expressions, from simplistic and cartoon-like to detailed and realistic imagery. The familiar and often nostalgic feel of 2D animation can capture and hold the audience's attention, making complex topics more relatable and easier to understand. Its ability to convey emotions and narratives through a combination of visual elements and motion makes 2D animation a powerful medium for delivering clear, engaging, and impactful explainer content.
Zirc Dental Motion Graphics Animation Screen Shot

Create Elevated Visuals with Motion Graphics

Motion graphics animation combines dynamic, engaging visuals and text in a fluid, animated format, making it an excellent choice for explainer videos. This style is characterized by its sleek, polished movement of graphical elements, often combined with compelling voiceovers and soundtracks. It excels in explaining abstract concepts, data, and processes in a visually stimulating way, making it easier for the audience to grasp and retain complex information. The modern and professional appeal captivates viewers, enhancing the overall impact and effectiveness of the message being conveyed.

Our 5-Step Video Production Process

01 Kickoff Call

We begin with a call to get aligned on the project at a high level. We’ll discuss your overall goals for the video, messaging, audience, channels, and call-to-action. We’ll also dive into the creative process, discussing color palette, branding considerations, voice-over preference, and more.

02 Script & Voice-Over

Working with our team of writers, we will take all the material from the Kick Off Call, as well as other materials, documents, and references, and turn it into a wonderful script that matches your preferred voice and tone. Once approved, we will also source voice-over talent based on your preferences.

03 Storyboard

After scripting, we jump right into the storyboard. In this step, we break down the video panel by panel, sequence by sequence, and create rough, loose sketches to convey the overall visual direction. Here is when the video begins to come to life visually!

04 Illustration

Depending on your video style, we will create the polished final illustrations, graphics and assets that will go into the video animation. This is when our in-house team of illustrators get to really shine.

05 Final Edit

Once everything is ready, we generate the final animated edit. Everything is sequenced together, music and sound effects are added in, the voice-over is synced up, and the final video is rendered out. Congrats! You now have a final animated video.

Animated Explainer Videos

are a Great Fit For:

Brand Awareness & Storytelling

Internal Training & Onboarding

Social Media Marketing Videos

Product & Service Overviews

Policy & Compliance Training

FAQs & Support Guides

The Value for Your Audience

The Value for Your Businesses

More Efficient Messaging

Animated explainer videos are an effective tool for engaging your target audience. With simple, yet compelling animations, they break down complex ideas, making it easier for people to grasp and remember your message. Ideal for highlighting solutions to problems or pain points, these videos capture and retain attention, ensuring your message has a lasting impact beyond mere words or pictures.

Entertainment & Engagement

With so much competing for our attention, creating a video that stands out is crucial. Animated explainer videos are vital for standing out, converting your key messages into engaging visual stories that pique the interest of your target audience. This form of video content doesn’t just illuminate the advantages; it also addresses customer challenges in a manner that is both captivating and easy to recall, ensuring your message is both heard and remembered.

Increased Comprehension

Humans process video 60,000 times faster than text alone! By using animated explainer videos, you grant your audience a clear and instant grasp of your core message, guaranteeing that it is communicated efficiently and remains memorable.

Longer Retention

Memory recall is essential when illustrating the advantages and applications of services or concepts. Animated explainer videos utilize dynamic visual aids to guarantee that your audience retains key points with greater effectiveness than they would by merely reading text or hearing a spoken description.

Clear Call-to-Action

Because professional explainer videos are so engaging, they are highly effective at motivating viewers to take the next step, whether that's inquiring for more information, employing a service, or sharing the video with others.

Maximized Shareability

Animated explainer videos serve as a wide canvas for creative storytelling, from clearly illustrating complex concepts to building engaging narratives that convey your brand's message. Including animated explainer videos in your marketing arsenal allows these creative pieces to excel on social media platforms, where dynamic and vivid visuals are essential for capturing attention, sparking engagement, and encouraging shares.

Ease of Production

Producing animated explainer videos is more straightforward than capturing live-action footage. With animated explainer video production, making edits or updates can be done swiftly without the hassle and cost associated with hiring actors, renting studios, managing film crews, or obtaining various permits.


In addition to being faster and more cost-effective to create, producing animated explainer videos can be less expensive than working with traditional video production companies. This benefit becomes even more valuable when you need a sequence of videos to demonstrate different aspects of your service or customized versions for distinct audience segments.


In the Words of

   Our Partners   

"We partnered with The Sketch Effect to create an animated video to explain our team management platform and are very happy with the results! From the initial script to final animation, the team made the entire process easy for us and delivered a creative and effective final video. Our Pickle Juice platform has only benefited from utilizing this video and look forward to continued growth, thanks to our new animated explainer video!"

Kellie H.

Customer Support & Onboarding Specialist

Pickle Juice

"The Sketch Effect is awesome! The animated video they made for us at Cure VCP Disease will be instrumental in spreading awareness about our important cause. The Whiteboard Animation helped communicate a complex and serious issue in a clear, understandable way, and guided viewers towards actionable next steps. This video will help us further our mission in a profound way. Thanks Sketch Effect!"

Nathan Peck


Cure VCP Disease, Inc.

"I came to The Sketch Effect with a rough idea for an animated universe to house a new product family and they brought it to life! As someone who is not a designer, it can be very difficult to get ideas out of my head and the team at Sketch Effect are so good at asking the right questions to get a feel for what I’m looking for and deliver it so well, and then some! They are creative and responsive and always eager to problem solve!"

Hannah Higerd

Marketing Services Manager

Acuity Brands

"Our business is complex. In looking for simple and shareable means to communicate our issues, we found The Sketch Effect. The relationship started with several illustrated videos explaining the workings of power plants and the electric grid. We have also advanced to using the team for Live Sketching at internal meetings and training sessions. Their ability to simplify messaging into layman’s language and visuals has been astonishing to see and beneficial to our success. We value the partnership."

Ronny Just

Governmental Relations Manager

Southern Company

"We cannot thank The Sketch Effect enough! Our team was really pleased with the illustrated video and how well it communicated the vision for our project. The Sketch Effect team did a phenomenal job turning our long winded elevator speech into something people could grasp and get excited about quickly."

Tresa Sharma

Field Marketing


"Our animated video with the Sketch Effect turned out wonderfully and we were very happy with the entire process. It was great working with the Sketch Effect team – they really understood the assignment and our goals for this communication effort! We launched the video to the entire Staff and have been receiving compliments ever since! As our work in this space continues, I’m sure we will be back in touch for more animation projects with The Sketch Effect."

De’Johna S. Council

Corporate Legal

Chick-fil-A, Inc.

"Our video has been a big hit and we've received a lot of positive feedback. It’s such a great storytelling technique and way of visually engaging our stakeholders. As you can imagine, with a company our size there is a lot of “noise” when it comes to communication – this is a great way to stand out."

Douglas Bremner

Global Quality & Food Safety

The Coca-Cola Company

Companies who trust The Sketch Effect

100% 5 stars

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Animation Services FAQs

How long does it take to create an animated video?

On average, between 6 and 9 weeks (depending on a variety of factors)

Do you help with scriptwriting?

Yes! We have a team of professional script writers who will draft an excellent script for your video (with input and approval from you, of course!)

How many revisions do we receive?

Our standard Scopes-of-Work include one round of revisions each for the scripting, storyboard, and final edit step. We can build in additional rounds of revisions if needed.

What type of animation style is right for my business?

This depends on a number of factors, including your audience, goals, message, and more. Our team will be happy to consult with you on what type of video will be best based on your needs.

What sets you apart from other animated explainer video companies?

First, we don’t use any stock imagery or assets pulled off the internet…everything we make is entirely custom! This includes our Whiteboard videos, which are created by a real human being in our studio. This makes each of our videos entirely unique and tailored to each specific client and their specific needs. Also, our price point is in the “just right” zone. We won’t be the cheapest (because our work isn’t cheap), but we also won’t break the bank.

Do you offer 3D animation services?

Not currently.

How do I know if my business needs explainer videos?

If you want your business to be successful, you need an explainer video!

How much do animated videos cost?

We price out each project individually based on a variety of factors (including style, timing, length, and more). Book a call with one of our sales representatives to get a more specific idea of how much your video animation project might cost.

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