Make your message
efficient and enjoyable
with video animation

Sketch Effect Video Animation helps you refine your message to give it maximum impact, leaving your audience with a direct call-to-action to drive a specific result. Our videos are 100% custom—we use no stock imagery and don’t cut corners. The result? You get a one-of-a-kind video that will communicate with clarity, hook an audience, and inspire them to action.

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Sketch Effect Video Animation Styles

Whiteboard Animation

2D Animation

Motion Graphics Animation

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Whiteboard Animation

This style of animation is known by its signature feature: a human hand that draws out visuals on screen while you watch. This is inherently mesmerizing, as there’s something captivating about watching an artist create art from scratch on a blank canvas. At The Sketch Effect, all of our whiteboard videos are “true” Whiteboard videos, meaning they are drawn by a real artist and filmed by a real camera in our studio. We often include physical objects and stop-motion to dial up the creativity. As a result, our Whiteboard videos are one-of-a-kind and unique to each and every client.
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2D Animation

2-D animation is a very popular, nostalgic, and familiar animation style. Featuring 2-D illustrations that are sequenced together, this animation type is reminiscent of a classic cartoon or comic. At The Sketch Effect, we lean into this by leveraging plenty of character-driven imagery, expressive visuals, and vibrant color. Additionally, all of our
2-D assets are digitally illustrated in-house by Sketch Effect artists, making them 100% custom to each client project. This ensures that each video is unique and perfectly aligned to each client’s brand and audience.
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Motion Graphics Animation

Motion graphics animation leverages shape-based, vector illustrations with an emphasis on motion, compelling transformations, and dynamic transitions. This animation style provides a clean & polished look reminiscent of infographics or visual diagrams making it an ideal choice for brands and audiences that expect a more buttoned-up, corporate-looking presentation. We utilize Adobe Illustrator among other digital animation programs and tools to create original vector illustrations, icons and graphics, all of which are produced in-house by our team of illustrators.

Our 5-Step Video Production Process

01 Kick Off Call

We begin with a call to get aligned on the project at a high level. We’ll discuss your overall goals for the video, messaging, audience, channels, and call-to-action. We’ll also dive into the creative process, discussing color palette, branding considerations, voice-over preference, and more.

02 Scripting/Voice-Over

Working with our team of writers, we will take all the material from the Kick Off Call, as well as other materials, documents, and references, and turn it into a wonderful script that matches your preferred voice and tone. Once approved, we will also source voice-over talent based on your preferences.

03 Storyboard

After scripting, we jump right into the storyboard. In this step, we break down the video panel by panel, sequence by sequence, and create rough, loose sketches to convey the overall visual direction. Here is when the video begins to come to life!

04 Illustration

Depending on your video style, we will create the polished final illustrations, graphics and assets that will go into the video animation. This is when our in-house illustrators get to really shine.

05 Final Edit

Once everything is ready, we generate the final animated edit. Everything is sequenced together, music and sound effects are added in, the voice-over is synced up, and the final video is rendered out. Congrats! You now have a final animated video.

Sketch Effect Video Animation Production

 is a Great Fit For:

Internally-facing corporate communication

Explainers and Overviews

Customer-facing marketing, promotion or sales

Rollouts and Launches

Educational, instructional or training materials

Change
Management

The Value for Audiences

The Value for Clients

More Efficient Messaging

Animation has become one of the most efficient ways to consume information. In a digital world filled with near-constant distraction, animation helps streamline your messaging in an appealing format that is faster and more impactful than reading through emails, blogs, ebooks, slide-decks, or whitepapers alone.

Entertainment & Engagement

Animated videos are fun to watch! Content that is entertaining and enjoyable increases engagement and viewership, enabling maximum impact of critical messaging. The more fun it is, the more people will pay attention.

Increased Comprehension

Science shows that people learn best visually, by consuming of pictures and images used in tandem with text and audio. Video animation is one of the most impactful ways to deliver digestible content that your users can quickly understand.

Longer Retention

Science also shows that visual communication helps audiences remember content far longer than if they simply heard or read it. Long after your audience has moved on from your video, they will retain the big ideas and be more likely to take appropriate action as a result.

Clear Call-to-Action

With such high levels of engagement, video animation is an effective and appropriate medium for encouraging your audience to take specific actions like sign-ups, product purchases, registrations, engaging in further learning, and more.

Maximized Shareability

Visual content is by far the most shared form of communication online. Because of this, animated videos offer serious potential for amplifying existing marketing strategies or communication plans. From social media posts & email marketing to product demos and more, animations are highly shareable due to their engaging and consumable nature.

Ease of Production

Compared to live-action production, animated videos are much more efficient to produce. Video animation eliminates the need for on-screen talent and the many expenses associated with live-action videos like renting a production studio and hiring a full production crew.

Cost-Effective

In addition to production efficiency, animated video services are significantly more cost-effective than typical video production. Hiring an experienced animation agency is a less expensive way to create high-quality content that maximizes your messaging power.

TESTIMONIALS

In the Words of

   Our Partners   

"Our business is complex. In looking for simple and shareable means to communicate our issues, we found The Sketch Effect. The relationship started with several illustrated videos explaining the workings of power plants and the electric grid. We have also advanced to using the team for Live Sketching at internal meetings and training sessions. Their ability to simplify messaging into layman’s language and visuals has been astonishing to see and beneficial to our success. We value the partnership."

Runny Just

Governmental Relations Manager

Southern Company

"We cannot thank The Sketch Effect enough! Our team was really pleased with the illustrated video and how well it communicated the vision for our project. The Sketch Effect team did a phenomenal job turning our long winded elevator speech into something people could grasp and get excited about quickly."

Tresa Sharma

Field Marketing

Chick-fil-A

"Having artists from The Sketch Effect join our virtual meeting was a huge hit. In a season full of virtual meetings and staring at our screens, every meeting can begin to feel the same. The Sketch Effect made this meeting stand out. The live-sketching helped participants stay engaged added a unique creative element to the presentation, and provided tangible takeaways for all of our participants. "

Kevin Scott

Co-Founder

ADDO Worldwide

Companies who trust The Sketch Effect

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Animation Services FAQs

How long does it take to create an animated video?

On average, between 6 and 9 weeks (depending on a variety of factors)

Do you help with scriptwriting?

Yes! We have a team of professional script writers who will draft an excellent script for your video (with input and approval from you, of course!)

How many revisions do we receive?

Our standard Scopes-of-Work include one round of revisions each for the scripting, storyboard, and final edit step. We can build in additional rounds of revisions if needed.

What type of animation style is right for my business?

This depends on a number of factors, including your audience, goals, message, and more. Our team will be happy to consult with you on what type of video will be best based on your needs.

What sets you apart from other animated explainer video companies?

First, we don’t use any stock imagery or assets pulled off the internet…everything we make is entirely custom! This includes our Whiteboard videos, which are created by a real human being in our studio. This makes each of our videos entirely unique and tailored to each specific client and their specific needs. Also, our price point is in the “just right” zone. We won’t be the cheapest (because our work isn’t cheap), but we also won’t break the bank.

Do you offer 3D animation services?

Not currently.

How do I know if my business needs explainer videos?

If you want your business to be successful, you need an explainer video!

How much do animated videos cost?

We price out each project individually based on a variety of factors (including style, timing, length, and more). Book a call with one of our sales representatives to get a more specific idea of how much your video animation project might cost.

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