Communicate Complex Topics With Insurance Explainer Videos

Insurance: everyone needs it but few people can explain it. While many individuals hold multiple policies, they’d likely be hard-pressed to effectively explain details like deductibles, copays, and unique terms of coverage. With video animation, you can better present policy information and other critical details in an entertaining, creative, and transparent manner.

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Insurance Video Animation Styles

Whiteboard Explainers

2D Animation

Motion Graphics

screenshot of whiteboard video completed for VistaPrint

First-Hand Explainers on a Whiteboard

Whiteboard animation features a human hand that sketches out visuals on screen as viewers follow along in real-time. Unique character animations in whiteboard videos are supported by a voiceover that walks viewers through a carefully crafted journey and perfectly aligns with the video sequences.

Bring Stories to Life with 2D Animation

Generations of consumers have spent their childhoods submerged in classic cartoons. 2D videos leverage similar animation styles and techniques to offer a nostalgic and whimsical viewing experience that capitalizes on the likenesses of classic comic books, cartoons, and the funny pages.

Create Elevated Visual with Motion Graphics

Insurance is a serious business, and your stakeholders and policyholders expect a polished product when it comes to communication. Motion Graphics offers a more corporate-looking product than other animation styles through shape-based, vector illustrations that deliver engaging motions, compelling transformations, and dynamic transitions.

Our 5-Step Video Production Process

01 Kickoff Call

We begin with a call to get aligned on the project at a high level. We’ll discuss your overall goals for the video, messaging, audience, channels, and call-to-action. We’ll also dive into the creative process, discussing color palette, branding considerations, voice-over preference, and more.

02 Script & Voice-Over

Working with our team of writers, we will take all the material from the Kick Off Call, as well as other materials, documents, and references, and turn it into a wonderful script that matches your preferred voice and tone. Once approved, we will also source voice-over talent based on your preferences.

03 Storyboard

After scripting, we jump right into the storyboard. In this step, we break down the video panel by panel, sequence by sequence, and create rough, loose sketches to convey the overall visual direction. Here is when the video begins to come to life visually!

04 Illustration

Depending on your video style, we will create the polished final illustrations, graphics, and assets that will go into the video animation. This is when our in-house team of illustrators gets to really shine.

05 Final Edit

Once everything is ready, we generate the final animated edit. Everything is sequenced together, music and sound effects are added in, the voice-over is synced up, and the final video is rendered out. Congrats! You now have a final animated video.

Insurance Explainers

are a Great Fit For:

Coverage costs & claims processing icon

Coverage costs & claims processing

Recovery stages & processes icon

Recovery stages & processes

Insurance deductibles and copays icon

Insurance deductibles & copays

Brand awareness & marketing icon

Brand awareness & marketing

Internal administrative training

Welcome videos for policy holders icon

Welcome videos for policyholders

The Value for Your Audience

The Value for Your Business

Entertaining & Efficient Messaging

Science shows that people learn best visually, by consuming of pictures and images used in tandem with text and audio. Video animation is one of the most impactful ways to deliver digestible content that your users can quickly understand.

Convey Difficult Concepts with Ease

No matter the topic, video animation helps to clearly convey complex ideas in an educational format and relieves the burden of communicating difficult concepts to policyholders.

Prolong Interest & Retention

Video content is the best way to engage and capture viewer attention. Humans process video 60,000 times faster than text alone! With animated videoes, you can ensure critical messaging not only reach your audience but also sticks with them.

Quickly Answer Common Questions

Explaining complex policy information to users is tricky. Animation can help explain unique coverage details and other confusing topics in an engaging and soothing way.

Effective Tool for Instruction

Video animation streamlines the delivery of information in a fun and engaging format and can help alleviate the burden of onboarding and training processes for new team members.

Take FAQs to the Next Level

Eliminate the hassle of searching for relevant information or answers to commonly asked questions with a video content library tailored to your users.

Create Valuable Resources for Less

Compared to live-action production, animated videos are much more efficient to produce. Video animation eliminates the need for on-screen talent and the many expenses associated with live-action videos.

Enhance Brand Messaging

Video animation is a great way to demonstrate your core values and highlight the differentiators that separate your organization from the competition.


In the Words of

   Our Partners   

"We partnered with The Sketch Effect to create an animated video to explain our team management platform and are very happy with the results! From the initial script to final animation, the team made the entire process easy for us and delivered a creative and effective final video. Our Pickle Juice platform has only benefited from utilizing this video and look forward to continued growth, thanks to our new animated explainer video!"

Kellie H.

Customer Support & Onboarding Specialist

Pickle Juice

"The Sketch Effect is awesome! The animated video they made for us at Cure VCP Disease will be instrumental in spreading awareness about our important cause. The Whiteboard Animation helped communicate a complex and serious issue in a clear, understandable way, and guided viewers towards actionable next steps. This video will help us further our mission in a profound way. Thanks Sketch Effect!"

Nathan Peck


Cure VCP Disease, Inc.

"I came to The Sketch Effect with a rough idea for an animated universe to house a new product family and they brought it to life! As someone who is not a designer, it can be very difficult to get ideas out of my head and the team at Sketch Effect are so good at asking the right questions to get a feel for what I’m looking for and deliver it so well, and then some! They are creative and responsive and always eager to problem solve!"

Hannah Higerd

Marketing Services Manager

Acuity Brands

"Our business is complex. In looking for simple and shareable means to communicate our issues, we found The Sketch Effect. The relationship started with several illustrated videos explaining the workings of power plants and the electric grid. We have also advanced to using the team for Live Sketching at internal meetings and training sessions. Their ability to simplify messaging into layman’s language and visuals has been astonishing to see and beneficial to our success. We value the partnership."

Ronny Just

Governmental Relations Manager

Southern Company

"We cannot thank The Sketch Effect enough! Our team was really pleased with the illustrated video and how well it communicated the vision for our project. The Sketch Effect team did a phenomenal job turning our long winded elevator speech into something people could grasp and get excited about quickly."

Tresa Sharma

Field Marketing


"Having artists from The Sketch Effect join our virtual meeting was a huge hit. In a season full of virtual meetings and staring at our screens, every meeting can begin to feel the same. The Sketch Effect made this meeting stand out. The live-sketching helped participants stay engaged added a unique creative element to the presentation, and provided tangible takeaways for all of our participants. "

Kevin Scott


ADDO Worldwide

"Our animated video with the Sketch Effect turned out wonderfully and we were very happy with the entire process. It was great working with the Sketch Effect team – they really understood the assignment and our goals for this communication effort! We launched the video to the entire Staff and have been receiving compliments ever since! As our work in this space continues, I’m sure we will be back in touch for more animation projects with The Sketch Effect."

De’Johna S. Council

Corporate Legal

Chick-fil-A, Inc.

"Our video has been a big hit and we've received a lot of positive feedback. It’s such a great storytelling technique and way of visually engaging our stakeholders. As you can imagine, with a company our size there is a lot of “noise” when it comes to communication – this is a great way to stand out."

Douglas Bremner

Global Quality & Food Safety

The Coca-Cola Company

Companies who trust The Sketch Effect

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Animation Services FAQs

How long does it take to create an animated video?

On average, between 6 and 9 weeks (depending on a variety of factors)

Do you help with scriptwriting?

Yes! We have a team of professional script writers who will draft an excellent script for your video (with input and approval from you, of course!)

How many revisions do we receive?

Our standard Scopes-of-Work include one round of revisions each for the scripting, storyboard, and final edit step. We can build in additional rounds of revisions if needed.

What type of animation style is right for my business?

This depends on a number of factors, including your audience, goals, message, and more. Our team will be happy to consult with you on what type of video will be best based on your needs.

What sets you apart from other animated explainer video companies?

First, we don’t use any stock imagery or assets pulled off the internet…everything we make is entirely custom! This includes our Whiteboard videos, which are created by a real human being in our studio. This makes each of our videos entirely unique and tailored to each specific client and their specific needs. Also, our price point is in the “just right” zone. We won’t be the cheapest (because our work isn’t cheap), but we also won’t break the bank.

Do you offer 3D animation services?

Not currently.

How do I know if my business needs explainer videos?

If you want your business to be successful, you need an explainer video!

How much do animated videos cost?

We price out each project individually based on a variety of factors (including style, timing, length, and more). Book a call with one of our sales representatives to get a more specific idea of how much your video animation project might cost.

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