Effectively communicating large amounts of information in a way that’s engaging and effective has always been a challenge. Using motion graphics animation services to help get your message across is an excellent option to overcome that hurdle—this captivating and entertaining way to portray key elements of your message helps your audience process concepts and facts faster, understand them more completely, and retain them longer.
Humans process visual information much more efficiently than information presented in any other way. We’re visual creatures by nature, and our brains are able to process image-based data 60,000 times faster than things we only hear or read.
In fact, a full 90% of the information we process is visual in nature. Therefore, combining your message with dynamic motion graphics animation is a great way to ensure you reach the people you’re communicating with more effectively.
Compared to other forms of media, motion graphics animation is more evocative and dynamic for your target audience – wherever they are and whoever they are. Motion graphics can help people remember key details and ideas more completely and for much longer than written notes or information conveyed only by speech.
What Is Motion Graphics Animation?
Animated motion graphics is the use of traditional graphic design elements—shape-based, boldly colored, vector illustrations—in motion.
It’s a sleek, streamlined animated look that might remind you of those cool infographics about how much junk a shark can eat in a year (it’s a lot) or visual diagrams showing the best way to build a campfire, tie a knot, or convert JSON data to PHP (okay, just kidding about that last one).
A motion graphics animation video can be the perfect tool to get your message across in a way that’s engaging, entertaining, and memorable while reaching a broader audience.
Use Cases for Motion Graphics Animation
Motion graphics services are a great way to increase internal communication engagement, connection, and information retention. Communicating effectively with your team means capturing their attention and keeping them focused. Using motion graphics video is a sure way to keep them keyed into the important information.
Training employees—either for new hires or for existing ones on new policies or procedures —is another excellent opportunity to use motion graphics to get the Dos and Don’ts across effectively. Animated videos hold our attention much more effectively than still images or unaccompanied audio and will help you help your team get the big ideas out of that new, lengthy policies and procedures manual.
Product Rollouts—Motion graphics animation services can help you launch a new product line or introduce new customers to your goods and services in a way that’s eye-catching and intriguing. There’s nothing like a custom animation using your branding (logos, typefaces, colors—the whole shebang) to make a big impact. Presenting features and benefits (or even just options like crispy or spicy) in a visually appealing way is as entertaining as it is memorable.
Better SEO Rankings—Web pages featuring videos rank much higher in Google’s search results, and search results with video thumbnails are clicked on more often than other links. Chances are you already have content somewhere on your website that can be portrayed in a more compelling and entertaining way with a bit of help from a motion graphics artist. You’ll look cooler and rank higher.
Enhanced User Experience—When it comes to your website presence, you want to keep bounce rates low and users engaged and clicking. Fun fact: there’s no way to put glue on a web page, but an excellent way to make a web page sticky is to include a motion graphics animation video expressing and emphasizing an essential part of whatever you want to say.
Social Media Virality—With apologies to the most recent artfully composed snapshot of someone’s photogenic lunch, studies show that people like video way better than still images. Social media containing video content generates significantly higher engagement than other media types, and graphic animation videos can be a great way to reframe or emphasize your message visually.
Internal & External Communication—Whether used for promotional marketing initiatives or communicating important change management details to internal contacts in your organization, animated video helps clarify critical details in a memorable way. Attention-grabbing content is more important than ever, and transforming your message into a video is the best way to capitalize on short attention spans.
Choosing Motion Graphics Animation Services
If you want to express yourself, reach your audience, get new views, or have a message that you think would make a great motion graphics animation, all you have to do now is find the right animated video company to work with. Here are some good things to keep in mind.
- Know your goals and your budget. This will help determine the scope of your project, which can inform your decision in picking a motion graphics studio.
- Check out the portfolio of the motion graphics company you’re considering. Finding a video production team that makes motion graphics animation videos with content similar to your planned project can help you settle on a motion graphics company you want to work with. It’s good to have aligned values!
- Avoid gig economy sites! No, really. While “what I paid for, what I got” might make a great meme, there is no shortage of horror stories when working with some of the folks on sites like Fiverr or Upwork. The quality and customer experience is way too unpredictable. You deserve better—trust your message to experts who care about helping you communicate with your audience.
- There’s an essential distinction between graphic designers and motion graphics designers, and you want to be sure you’re working with people who know the difference. It takes an expert to produce something entertaining, compelling, and worthy of your message.
If you’re looking for more advice about which motion graphics animation studio to work with, we could chime in with a few recommendations. Well, one. There are plenty of quality animation studios, but we feel confident in saying that there’s only one Sketch Effect. (We checked, it’s just us.)
Jokes aside, we feel we bring something unique to the table. We’re passionate about helping our customers reach their communication goals—and our artists connect with you and your message during the planning process to make sure we understand your particular needs.
We’re proud to have done work with organizations like the American Cancer Society, Marriott, Microsoft, and Coca-Cola, and proud that they placed their trust in our talents.
We’d love to have the chance to show you what we can do—schedule a consultation to discuss your motion graphics animation services needs. We can’t wait to hear from you.