Remember sitting in science class as a kid, trying to understand something like photosynthesis? Just when the diagrams and textbook definitions had your brain melting, the teacher rolled in the TV cart (or clicked play on YouTube), and boom—a cheerful cartoon sun beamed down on a smiling green leaf—suddenly, it all made sense.
That’s the power of an explainer video.
Fast-forward to today and we’re still surrounded by complex topics—only now, it’s not plant biology; it’s things like blockchain, AI, and SaaS platforms with 17 sub-features. These are brilliant innovations… but try explaining them at a networking event without someone’s eyes glazing over.
That’s where explainer videos come in. They turn “Wait, what?” into “Ah, got it.” using the same core principle we loved as kids: motion, visuals, and storytelling that simplify without dumbing down.
Whether selling software, training teams, or pitching investors, an animated explainer video can break your message out of the fog and make it stick.
Ready to decode the magic behind them? Let’s dive into Explainer Videos 101.
What Are Explainer Videos?
Explainer videos are short, engaging clips that break down complex concepts into bite-sized, easy-to-digest morsels. They use simple narratives that resonate with audiences of all backgrounds to explain a less familiar idea.
But explainer videos aren’t just one-trick ponies – they come in a kaleidoscope of captivating forms.
Animated explainers breathe life into abstract ideas through vibrant visuals and charming characters.
On the other hand, live-action videos offer a more grounded, relatable approach, often featuring real people and real-world scenarios. However, these can be cost-prohibitive.
For those seeking a perfect blend of simplicity and sophistication, whiteboard animations are a mesmerizing choice. These videos use a minimalist canvas to illustrate concepts step by step, guiding viewers through a journey of discovery with each stroke of the virtual pen.
No matter the style, explainer videos have become indispensable tools for businesses, educators, and creators. From unveiling the inner workings of a revolutionary gadget to demystifying complex software solutions, these bite-sized wonders have a knack for making the most intricate subjects feel like child’s play.
Why Every Business Needs an Explainer Video
We’ve all noticed it, both as speakers and as the listener: attention spans are shorter than ever. With so much noise and clutter online, how can businesses make their voices heard? A correctly crafted explainer video has the power to cut through the chaos and captivate an audience like a magic show for the modern age.
Whether you’re launching a revolutionary app or selling next-level widgets, an explainer video can showcase your product or service in an entertaining and informative way.
We like to say explainer videos are a triple threat in the marketing world. Not only do they increase engagement and boost brand awareness, but they also have a superpower: driving conversions through the roof. After all, when your audience truly understands what you’re offering, they’re more likely to take the plunge and become customers. For that reason, there’s a lot of research on video marketing strategy.
We know businesses spend countless hours developing the perfect product. So why do their website’s text-heavy explanations leave visitors scratching their heads? An explainer video animation can swoop in like a superhero, bringing your offering to life with vivid visuals and a narrative that resonates like a catchy tune.
Another great thing about them is their versatility: They can be used for onboarding new customers, training employees, or even pitching to investors. With their ability to simplify the complex, these animated wonders are the Swiss Army knife of effective communication.
So, no matter the size of your company, an explainer video is an investment that keeps giving by capturing attention, fostering understanding, and boosting conversions.
The Secret Ingredients of a Sizzling Explainer Video
Crafting an explainer video that truly sizzles is an art – you need just the right blend to create something spellbinding. Let’s peek into the cauldron and uncover the key elements that will make your explainer video a showstopper!
First up, we have the all-important clear messaging. Think of this as the base flavor that everything else builds upon. Your video should clearly communicate its core message, guiding viewers through even the most complex concepts with ease. No muddled waters here, folks!
Next, we’ll toss in a hearty dose of storytelling. A compelling narrative is what keeps your audience engaged and hungry for more. Weave an enchanting tale around your product or service, with relatable characters, conflict, and resolution. After all, humans are literally wired to love stories.
Step three is what makes it or breaks it. We are talking about animation. Whether you opt for whimsical illustrations, sleek motion graphics, or a delightful blend of both, make sure your visuals are as captivating as your story.
And let’s not forget the pitch-perfect script. This melodic incantation ties everything together, guiding your viewers through the experience with charm and clarity. Craft your words with care, infusing them with personality and keeping your audience at the center: it’s time for you to speak their language and not the other way around.
Finally, we’ll top it all off with a clear call to action because even the most spellbinding video needs a nudge in the right direction. Whether you’re inviting viewers to learn more, make a purchase, or join your crusade, make sure your CTA is as irresistible as the video itself.
With these secret ingredients in your cauldron, you’ll be well on your way to concocting an explainer video that genuinely sizzles, captivating your audience and leaving them hungry for more. So, let’s get brewing!
Once Upon a Storyboard: Crafting Your Explainer Video
There are many ways to create an explainer video. At the Sketch Effect, we like to follow these steps:
- Kickoff & Brainstorming: We gather your team and ours for a high-energy idea jam. We define the core message, discuss tone and voice, and explore ways to add a splash of humor or personality that reflects your brand.
- Scriptwriting/Voice-Over: Next comes the script—a tight, compelling narrative that balances clarity with charm. Every word is chosen to inform, engage, and move your audience to action.
- Storyboarding: Our storyboard artists transform the script into a frame-by-frame visual roadmap. Think of it as a comic book for your video—each sketch hints at how the final animation will look and flow.
- Illustration: We work closely with you throughout, ensuring every detail—from message to mood—feels right. This is your story, and we’re here to help tell it in the most visually impactful way possible. Once the storyboard is locked, it’s handed off to our illustration team, ready to bring the sketches to life.
- Final Edit: With all the pieces ready, we create the animation with the illustrations, music, and voice. Congrats! Your video is ready.
How to Choose An Animation Style?
When it comes to explainer videos, the animation style you choose is like picking the perfect outfit for a party – it sets the tone and leaves a lasting impression. From the whimsical charm of 2D to the jaw-dropping realism of 3D, each style brings its unique flair.
Let’s start with the classic 2D animation.
This style is the OG of the animation world – timeless, versatile, and always a crowd-pleaser. With its flat, hand-drawn aesthetic, 2D animation has a warmth and approachability that resonates with audiences. It’s perfect for injecting personality into your brand and making complex ideas feel more digestible. Plus, who doesn’t love a little nostalgic charm?
Next, we have 3D animation.
Think of it as the showstopper—sleek, modern, and guaranteed to turn heads. This style brings a new level of depth and realism to your explainer video, making it ideal for showcasing products or demonstrating intricate processes. With its detailed textures and lifelike movements, 3D animation has a way of captivating viewers and leaving a lasting impression.
But what if you want the best of both worlds? Enter motion graphics.
This style is professional and effective – effortlessly cool and adaptable to any occasion. Motion graphics blend elements of 2D and 3D, allowing for a dynamic and visually striking experience. With its seamless transitions and eye-catching effects, this style is perfect for breaking down complex ideas into bite-sized, engaging chunks.
And let’s not forget about whiteboard animation.
This style is captivating and simple—unique, charming, and instantly memorable. With its hand-drawn aesthetic and step-by-step approach, whiteboard animation makes even the most complex concepts feel like a friendly conversation. It’s perfect for breaking down processes, explaining ideas, or adding a whimsy touch to your video.
So, which animation style is right for your explainer video?
That’s where the magic happens! By understanding the strengths and nuances of each style, we can craft a video that perfectly aligns with your brand, message, and target audience. It’s all about finding the perfect fit and making sure your video looks as fabulous as it feels.
Measuring Your Video’s Impact
Want to know if your explainer video is working? There is no universal KPI to measure video performance because each video serves a completely different purpose. However, there is some common ground we can stand on.
Whether it’s made for marketing, sales, or employee engagement, here are some KPIs we like to track:
- Views: Start with the basics—how many people are watching? Check view counts across platforms like YouTube, social media, and your website. A steady increase means you’re getting visibility.
- Completion Rate: Getting folks to play your video is one thing. Getting them to complete it, however, is the game-changer. Completion rate is a critical metric to know if audiences are engaged throughout and watching to the end.
- Engagement: Are people liking, sharing, commenting, or sticking around to the end? That’s a signyour video is connecting. High engagement means your message is landing.
- Conversions: Is your video inspiring action? Track what matters to your business, whether it’s form fills, purchases, sign-ups, or demo requests.
- Analytics: Use tools like Google Analytics, YouTube Studio, and social media insights to see what’s working and where to improve. Watch for drop-off points and adjust as needed.
- The bottom line: Great videos don’t just look good—they drive results. Keep testing, measuring, and refining to get the most out of your content.
Your Journey to Animation Awesomeness Awaits!
Why settle for the ordinary when you can have extraordinary?
At The Sketch Effect, we don’t just create videos; we weave stories that resonate with your audience profoundly. With a keen eye for detail and a dash of creative magic, we’ll ensure your message shines brighter than a supernova.
Ready to ignite your brand’s star power?
Let’s chat! Our team of animation extraordinaries is eagerly awaiting your call to action. Together, we’ll craft a masterpiece that will leave your audience spellbound.
