Everyone knows how powerful video can be for engaging potential customers and producing an emotional response, but not everyone has the internal resources or expertise to produce a successful explainer video. That’s where working with an experienced explainer video production company comes into play.
Not only do they have long track records of success in helping businesses create stunning visual stories that convert, but top explainer video companies also offer services based on their deep understanding of brand objectives, consumer behavior, and storytelling techniques that are guaranteed to engage audiences.
What are Explainer Videos?
Explainer videos are mini-movies that use visuals, sound effects, and animation to tell captivating stories about a product or concept. They’re not only entertaining but also easy to share with consumers. They often feature relatable characters, which helps the story resonate more deeply with viewers.
Unlike other types of video content, such as commercials and interviews, explainer videos aren’t limited by time constraints. Instead, they aim to communicate complex concepts in a concise manner using effective visuals and language. Depending on the needs of the project and audience, these videos can range from 30 seconds up to five minutes in length.
Explainer videos are especially useful for introducing products or services that require further explanation. They’re incredibly effective in breaking down complex products and ideas into easily digestible components for viewers, making them extremely beneficial for marketing purposes. Moreover, explainer videos can be used to increase audience engagement with a product or idea as well as generate leads and sales.
They are typically created by combining various elements such as illustrations, photographs, text, music, animation, and voiceover narration. Depending on the complexity of the message being conveyed and budget available, these videos can range from simple, animated sequences to more elaborate productions featuring detailed 3D models or live action footage.
Types of Animation Styles Used in Explainers
The types of video animation styles used in explainer videos vary, depending on the purpose of the video and the message to be delivered. The most commonly used are as follows:
- Motion graphics combine various images, text, and sound with motion effects to create an engaging visual experience.
- 2D animation uses traditional keyframing techniques as well as a variety of computer-generated imagery (CGI).
- Whiteboard animation takes an abstract approach by using hand-drawn illustrations that are either drawn directly on the whiteboard or digitized.
Motion Graphics
Motion Graphics are best suited for short explainer videos aimed at introducing new products or services, describing complex processes quickly and concisely, or providing an overview of a company or brand. These types of videos typically feature simple transitions between animated elements and static graphics, often accompanied by text, sound effects, and a narration track. Motion graphics can also be used to provide additional visual interest to longer explainer videos by breaking them up into smaller sections, with each section featuring its own motion graphic style.
2D Animation
2D animation is well-suited for explainer videos that have more complex stories or processes that need to be explained in greater detail over the course of several minutes. This type of animation uses traditional keyframing techniques as well as CGI elements to create vivid visuals that bring characters and objects to life onscreen. Animators typically employ a variety of different color palettes and art styles to create dynamic visuals that effectively convey the story or process being explained.
Whiteboard Animation
Whiteboard animation is a popular choice in explainer videos due to its unique visual style. Rather than traditional keyframing techniques, these types of videos feature hand-drawn illustrations that are either drawn directly on the whiteboard or digitized after being crafted by an illustrator. Whiteboard animations typically feature minimal sound effects and music and focus primarily on engaging visuals to keep viewers interested. Additionally, whiteboard animations can be used to break longer explainer videos into more digestible sections while maintaining a consistent look and feel.
What Business Types Benefit the Most?
Explainer videos are becoming increasingly popular among businesses of all sizes. They provide a platform for companies to quickly and effectively communicate their message without requiring extensive time or resources. Explainer videos have been used in a variety of industries, from healthcare to insurance to SaaS to general business, but certain types of businesses stand to benefit more than others.
- Healthcare organizations: Healthcare organizations can utilize explainer videos to both advertise their services and enlighten prospective patients about procedures and treatments. For instance, a hospital or clinic could use an explainer video to illustrate the exceptional patient care they provide, showcase what makes them unique in comparison to other institutions, or highlight why certain individuals should choose their services.
- Insurance companies: Explainer videos can be instrumental in the insurance business to illustrate policies, give an overview of services, or provide instructions about making a claim. Customers will be able to make more informed decisions about the insurance products they want to buy with information presented in a clear and concise manner.
- SaaS Companies: For SaaS companies, explainer videos are the go-to tool for articulating complex concepts and showcasing their unique product features. Explainer videos make it a breeze to give first-time customers an introduction to your business offerings. They can also help existing users get up to speed with exciting new capabilities.
- General Businesses: Explainer videos offer a multitude of advantages for general businesses and their customers alike. They are an excellent tool to introduce prospective clients to products or services, aid in employee training sessions, and generate leads through social media campaigns or website optimization tactics.
9 Reasons to Create Explainer Videos with Help from The Sketch Effect
If you’re looking for the perfect way to boost your business, then creating explainer videos with The Sketch Effect is a must. Here are nine reasons why:
1. Telling Your Brand Story
Explainer videos are the perfect tool for crafting your brand’s story in an entertaining way that resonates with viewers. It gives you the opportunity to craft a narrative that will capture attention while delivering important information about your product or service. With The Sketch Effect’s experienced team of animators, illustrators, and motion graphics specialists, you can create powerful explainer videos that bring your story to life.
2. Google Ranking
Explainer videos are one of the most effective ways to increase your search engine ranking on sites like Google and Bing. The more viewers engage with your video, the higher it will rank in search results, which means more potential customers may be able to find you. .
3. Making a Good Pitch
Explainer videos make it easier to quickly convey complex ideas and concepts in an engaging format. This helps get people interested in what you’re saying and encourages them to learn more about your product or service. With The Sketch Effect’s experienced team, you can create an explainer video that makes a compelling pitch while remaining easy to understand.
4. Increasing Conversion Rates
Explainer videos are one of the most effective ways to convert viewers into customers. They provide an opportunity to showcase features and benefits in a way that resonates with audiences and encourages them to take action. The Sketch Effect’s specialists will guide you in creating explainer videos that are designed to steer viewers towards making a purchase.
5. Growth in Website Traffic
Explainer videos can be used to drive more organic traffic to your website by providing an entertaining way for viewers to learn about your product or service. The Sketch Effect’s talented team can help you create captivating explainer videos highlighting your product or service’s distinct features and benefits, and ensure that your website traffic increases.
6. Enabling Audiences to Retain Information
Explainer videos are one of the most effective ways to communicate new and complicated information in a memorable format. They make it easier for viewers to absorb key messages while also making them more likely to remember them later on. Utilizing The Sketch Effect’s expert professionals, viewers can easily absorb and retain key information with greater efficiency.
7. Easier to Make Edits in an Animated Video
Since animated explainer videos are created digitally, they can be easily edited and updated. Animated videos are also very cost-effective since they don’t require any physical sets or actors to produce. Entrust your explainer video to The Sketch Effect’s highly skilled team for creation and editing to ensure it meets your expectations.
8. Explainer Videos are Cost-Effective
Explainer videos are not only cost-effective but also highly useful in helping businesses to get their message across. They are generally cheaper because they take less time to produce and can be used for multiple purposes. Additionally, explainer videos require far fewer resources compared to making a full-length video that covers all aspects of a product or service. The Sketch Effect is an innovative platform that helps companies create professional explainer videos without needing any special technical skills or experience.
9. They are Easily Shared
Explainer videos can be easily shared via email, social media networks, websites, and other digital channels. This makes them great assets for marketing and customer service purposes, because they let potential customers gain a better understanding of what it is your company offers without having to read huge chunks of text or watch long videos with monotonous scripts. By working with an explainer video company like The Sketch Effect, businesses can create explainer videos that are eye-catching, engaging, and effective that will be shared.
Animated Explainer Video Production With The Sketch Effect
The best explainer video company will offer the perfect solution to efficiently present your message in an effective and engaging way. Content produced by a professional video animation studio can create an unforgettable viewing experience that will captivate your audience and help you reach more customers, no matter what your field. Not only do they supply a thorough explanation, but these videos also draw website traffic, boost engagement levels, and bring about an accelerated return on investment.
Clearly, explainer videos not only create prospective leads but also fortify your brand’s reliability. For marketing teams that need to produce results fast and effectively, explainer video services will help showcase their product or mission in the best way possible.
Ultimately, investing in a team of skilled animators that has access to the latest software technologies is paramount to guarantee the success of your explainer video project. If you’re ready to bring your message to life through animation and tell a compelling story with beautiful visuals, get in touch to discuss your video animation goals with our expert team!
