Searching for how to improve a webinar and looking for fresh ideas? You’ve come to the right place!
Whether your users are seeking CE credits or are genuinely interested in the topic, generating authentic engagement is no easy task. Creating a virtual event that doesn’t fall flat isn’t impossible – but it takes careful planning and strategic execution.
Lucky for you, we’ve put together a handy guide with tips you can use to create a virtual experience your attendees will appreciate. Here’s how to easily improve a webinar and create a memorable virtual event.
Tips for Planning a Great Webinar
You already know the basics of planning a webinar and use content marketing to promote it. You’ve considered webinar platforms, and maybe you’ve already done a live webinar. This time around, try implementing these online event planning tips to take your virtual seminar to the next level.
- Set clear objectives and track top metrics
- Create a landing page specific to your webinar registration for lead generation
- Use your audience’s pain points to set your webinar topic and to draft a catchy title
- Schedule your webinar during peak engagement times
- Mix live and pre-recorded elements to offer smoother transitions
- Build out a visual presentation for impact
- Do a dry run to practice delivery, sound, visuals, and tech setups
How Graphic Recording Improves Webinar Experiences
Visual note-taking, or graphic recording, is the ideal tool for any virtual event. Here’s why.
People get distracted when left with a single shot of a speaker. They tend to get bored easily if the visuals are basic slides. With all of the interesting content being pumped at us on Facebook, YouTube, and other social media channels, it’s really no wonder we find it hard to focus on virtual corporate events.
Unless you make it easy, relevant, and interesting, people will most likely tune out (even if they’ve signed on to attend the webinar). Your event is always competing with another nearby device, kids, household chores, coworkers and so much more.
Most of your attendees will not feel any responsibility towards your event or brand. You need an attention-grabber.
Honestly, it’s hard to look away during a live sketch event. The sketch artist works quickly to pinpoint major themes in the presentation. Not only does the final product look incredible — it offers a visual manifestation of the conversation. A sketch artist will:
- Capture Important Ideas
- Keep Momentum Going
- Allow Visualization of the Plan
- Create Shareable Imagery
- Captivate with Visual Development
- Focus on the Core of Conversation
Take Your Webinar to the Next Level with the Power of Visual Communication
Making ideas actionable and understandable is what we do best. The Sketch Effect live artists will bring real-time visual note-taking that increases focus and communication. From in-person and virtual events to pre-produced video animation, our visual communication solutions will help transform how your audience interacts with your message.
Virtual Sketching
For an all-virtual event or webinar series, an artist can join the virtual setup to provide “Remote Notes.” As the host is speaking or presenting, the artist will be illustrating. You will have control over which screen is at the forefront and you will be sent a copy of the sketch soon after the event.
Your target audience will instinctively want to pay attention to an event sketch artist as the concepts are drawn on the screen right in front of them in real-time. Not only does this increase audience engagement, but it helps with retention because of the visual learning factor.
Video Animation
The Sketch Effect’s “Animated Hand” Video service is an effective way to create illustrated videos that are custom-fit to your virtual event. Whether you are doing a webinar that is entirely pre-recorded or a hybrid with part live, the animation option allows you to preplan video segments.
We specialize in three different video animation styles that provide unique values based on your goals.
- Motion Graphics
- 2D Animation
- Whiteboard Animation
The visual graphics help support your recorded message and pull out the key points. Pairing these animated segments with a live speaker is a great way to get the best of both worlds on a smaller budget. These illustrated video segments can be versatile, making great additions to your social media or embedded in a blog post too!
Improve a Webinar with Communication Experts
Trying to plan a GREAT webinar? We want to help! Our team of visual communication artists has the experience you need to create your best online event yet. Get in touch with us to share your goals and what you’re trying to accomplish. Our event experts will walk you through our processes and help you choose a solution that best fits your needs.
Ready to bring your ideas to life? Let’s get started!
