Add a creative spin to educational content with whiteboard animation services

Whiteboard animation is an instantly recognizable video style showcasing animated content hand-drawn on a whiteboard in real-time. For complex messages, whiteboard explainer videos facilitate clear, concise communication through simplified graphics and keywords making intricate or highly technical information much easier to understand—and remember.

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Whiteboard Video Animation Overview

How Does It Work?

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Example #3

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How Does Whiteboard Video Animation Work?

Whiteboard video production is distinguished by a signature feature: a human hand that actively draws visuals on screen while the audience watches. Unique character animations in whiteboard videos are supported by a voiceover that walks viewers through a carefully crafted journey and perfectly aligns with the video sequences.
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Children's Healthcare of Atlanta: How Does The Heart Work?

This explainer video was created for Children's Healthcare of Atlanta to help parents understand the basics of how the human heart works.
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Children's Healthcare of Atlanta: Transposition Arteries

This video, one of a four-part series, was made to explain a difficult subject to parents with children who are born with congenital heart defects. This video explains Transposition Arteries and the implications for parents and their children.

Our 5-Step Video Production Process

01 Pre-Production Kickoff

We begin our animation services with a kick-off call or meeting where we can discuss your overall goals, big ideas, and other essential elements of the final product. We also walk you through specific questions concerning your branding considerations, color palette, voice-over preferences, and more. Then we make certain that the timeline works for all project stakeholders.

02 Script & Voice-Over

Next, our team of writers drafts a script for your video. You will need to provide us with all relevant reference materials and information before we begin. Sharing is easy and can be done with a word document, PDF, brochure, email, etc. Once you approve the script, we send the script to our voice-over partners so they can record it according to your voice-over preferences, including lip sync and tone.

03 Storyboard

Once you approve the script, we create the storyboard for your video. Our storyboard contains a series of loose sketches that will give you a clear idea of the visual concepts, flow, and direction we will use in your video.

Whiteboard Animation Services

 are a Great Fit For:

Corporate communication & internal presentations

Concept overviews and explainer videos

Customer-facing marketing, promotions, and sales

Product rollouts and launches

Educational, instructional or training materials

Change
management

The Value for Audiences

The Value for Clients

  1. More Efficient Messaging
  2. Entertainment & Engagement
  3. Increased Comprehension
  4. Longer Retention

More Efficient Messaging

Animation has become one of the most efficient ways to consume information. In a digital world filled with near-constant distraction, animation helps streamline your messaging in an appealing format that is faster and more impactful than reading through emails, blogs, ebooks, slide-decks, or whitepapers alone.

Entertainment & Engagement

Animated videos are fun to watch! Content that is entertaining and enjoyable increases engagement and viewership, enabling maximum impact of critical messaging. The more fun it is, the more people will pay attention.

Increased Comprehension

Science shows that people learn best visually, by consuming of pictures and images used in tandem with text and audio. Video animation is one of the most impactful ways to deliver digestible content that your users can quickly understand.

Longer Retention

Science also shows that visual communication helps audiences remember content far longer than if they simply heard or read it. Long after your audience has moved on from your video, they will retain the big ideas and be more likely to take appropriate action as a result.

  1. Clear Call-to-Action
  2. Maximized Shareability
  3. Ease of Production
  4. Cost-Effective

Clear Call-to-Action

With such high levels of engagement, video animation is an effective and appropriate medium for encouraging your audience to take specific actions like sign-ups, product purchases, registrations, engaging in further learning, and more.

Maximized Shareability

Visual content is by far the most shared form of communication online. Because of this, animated videos offer serious potential for amplifying existing marketing strategies or communication plans. From social media posts & email marketing to product demos and more, animations are highly shareable due to their engaging and consumable nature.

Ease of Production

Compared to live-action production, animated videos are much more efficient to produce. Video animation eliminates the need for on-screen talent and the many expenses associated with live-action videos like renting a production studio and hiring a full production crew.

Cost-Effective

In addition to production efficiency, animated video services are significantly more cost-effective than typical video production. Hiring an experienced animation agency is a less expensive way to create high-quality content that maximizes your messaging power.

TESTIMONIALS

In the Words of

   Our Partners   

"We partnered with The Sketch Effect to create an animated video to explain our team management platform and are very happy with the results! From the initial script to final animation, the team made the entire process easy for us and delivered a creative and effective final video. Our Pickle Juice platform has only benefited from utilizing this video and look forward to continued growth, thanks to our new animated explainer video!"

Kellie H.

Customer Support & Onboarding Specialist

Pickle Juice

"The Sketch Effect is awesome! The animated video they made for us at Cure VCP Disease will be instrumental in spreading awareness about our important cause. The Whiteboard Animation helped communicate a complex and serious issue in a clear, understandable way, and guided viewers towards actionable next steps. This video will help us further our mission in a profound way. Thanks Sketch Effect!"

Nathan Peck

CEO

Cure VCP Disease, Inc.

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Animation Services FAQs

How long does it take to create an animated video?

Do you help with scriptwriting?

How many revisions do we receive?

What type of animation style is right for my business?

What sets you apart from other whiteboard animation companies?

Do you offer 3D animation services?

How do I know if my business needs explainer videos?

How much do animated videos cost?

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Client caricature of Ernie Brescia

“Having artists from The Sketch Effect at our onboarding programs has been a huge hit! The learners love seeing their conversations and work come to life through the sketches the artists create. They feel “heard” and that their contributions are validated. And as a result, they engage more. The sketches have great uses following the programs, too! They can be used in communications and marketing of future events. The team was easy to work with and they made the whole experience fun for everyone.”

Ernie Brescia

Sr. Manager, Design & Development Studio

PWC

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“Our animated video with the Sketch Effect turned out wonderfully and we were very happy with the entire process. It was great working with the Sketch Effect team – they really understood the assignment and our goals for this communication effort! We launched the video to the entire Staff and have been receiving compliments ever since! As our work in this space continues, I’m sure we will be back in touch for more animation projects with The Sketch Effect.”

De’Johna S. Council

Corporate Legal
Chik-fil-A, Inc.

Learning

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Client caricature of Ernie Brescia

“Having artists from The Sketch Effect at our onboarding programs has been a huge hit! The learners love seeing their conversations and work come to life through the sketches the artists create. They feel “heard” and that their contributions are validated. And as a result, they engage more. The sketches have great uses following the programs, too! They can be used in communications and marketing of future events. The team was easy to work with and they made the whole experience fun for everyone.”

Ernie Brescia

Sr. Manager, Design & Development Studio

PWC