Explain medical concepts to patients & staff with healthcare animation videos

Reading healthcare-related materials can be challenging for most people! On top of that, scientific terms and medical jargon can complicate things. With a moving visual aid, you can create entertaining and easy-to-understand communication for all. So, what's the best way to explain all your training and educational needs? Here's where video animation for healthcare comes in.

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Healthcare Video Animation Styles

Whiteboard Explainers

2D Animation

Motion Graphics

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First-Hand Explainers on a Whiteboard

In real-time, whiteboard explainer videos showcase dynamic footage of a human hand sketching visuals on a dry-erase board or other surface. Those clips are then sped up with a time-lapse effect and enhanced with color, movement, and other animation techniques to create a captivating visual learning experience. Whiteboard animations are inherently compelling due to the mesmerizing effects of watching a story unfold through colorful and animated illustrations.
A cartoon animation image showing a male standing in front of a bank
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Bring Stories to Life with 2D Animation

Combining 2D illustrations sequenced to tell an engaging story is one of the best animation styles you can use. It gives your audience the illusion of movement, enhancing explanation for your staff & clients. This traditional animation style engages viewers with its powerful imagery and vibrant graphics. And these are all important when explaining specific healthcare industry procedures. Presenting processes like insurance and training-related video content doesn't need to be bland!
Zirc Dental Motion Graphics Animation Screen Shot
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Create Elevated Visual with Motion Graphics

Instantly add clarity to complex and sometimes *boring* subjects with motion graphics animation. Adding movement and dynamic transitions to illustrations, icons and text achieves a cleaner and more professional look than other animation styles, ideal for healthcare audiences. If data sets, charts, or other monotonous forms of information could use a visual boost, motion graphics animation is a terrific way to add life and color to critical messaging. From details around health insurance copays and deductibles to administrative training, motion graphics animation offers the polish you need to stand out.

Our 5-Step Video Production Process

01 Kickoff Call

We begin with a call to get aligned on the project at a high level. We’ll discuss your overall goals for the video, messaging, audience, channels, and call-to-action. We’ll also dive into the creative process, discussing color palette, branding considerations, voice-over preference, and more.

02 Script & Voice-Over

Working with our team of writers, we will take all the material from the Kick Off Call, as well as other materials, documents, and references, and turn it into a wonderful script that matches your preferred voice and tone. Once approved, we will also source voice-over talent based on your preferences.

03 Storyboard

After scripting, we jump right into the storyboard. In this step, we break down the video panel by panel, sequence by sequence, and create rough, loose sketches to convey the overall visual direction. Here is when the video begins to come to life visually!

Healthcare Explainer Video Services

are a Great Fit For:

Medical staff & administrative training

Educating patients about unique medical conditions

branding and marketing for healthcare

Branding & marketing for your healthcare business

explaining insurance deductibles

Explaining insurance details like deductibles & copays

diagnostics overview

Overviews of diagnostics & healthcare procedures

patient orientation and welcome material

Patients orientation & welcome material

The Value for Your Audience

The Value for Your Practice

  1. More Efficient Messaging
  2. Simplify Complex Topics
  3. Increased Comprehension
  4. Explain Medical Conditions

Entertaining & Efficient Messaging

Science shows that people learn best visually, by consuming of pictures and images used in tandem with text and audio. Video animation is one of the most impactful ways to deliver digestible content that your users can quickly understand.

Conveys Difficult Concepts with Ease

No matter the topic, video animation helps to clearly convey complex ideas in an educational format and relieves the burden of communicating difficult concepts to patients.

Prolong Interest & Retention

Video content is the best way to engage and capture viewer attention. Humans process video 60,000 times faster than text alone! With animated videoes, you can ensure critical messaging not only reach your audience but also sticks with them.

Explain Unique Medical Diagnoses

Explaining complex medical diagnoses to patients is tricky. Animation can help explain unique medical diagnoses around unnerving topics to your patients in an educational and soothing way.

  1. Make Training Fun & Easy
  2. Maximize Staff Engagement
  3. Ease of Production
  4. Demonstrate Brand Values

Effective Tool for Instruction

Medical explainer videos are an effective tool for administrative training for your practice. It can quickly transform complex processes in your practice into a more digestible learning format.

Bolster Staff Motivation & Excitement

Add excitement around administrative training by providing resources that are fun to watch! Animation can add a creative spin to onboarding processes and generate positive engagement around traditional or "boring" topics.

Streamlines Distribution Of Critical Material

Compared to live-action production, animated videos are much more efficient to produce. Video animation eliminates the need for on-screen talent and the many expenses associated with live-action videos like renting a production studio and hiring a full production crew.

Easily Communicate What Makes You Different

Healthcare animation is a great way to demonstrate your core values and highlight the differentiators that separate your organization from the competition.

TESTIMONIALS

In the Words of

   Our Partners   

"We partnered with The Sketch Effect to create an animated video to explain our team management platform and are very happy with the results! From the initial script to final animation, the team made the entire process easy for us and delivered a creative and effective final video. Our Pickle Juice platform has only benefited from utilizing this video and look forward to continued growth, thanks to our new animated explainer video!"

Kellie H.

Customer Support & Onboarding Specialist

Pickle Juice

"The Sketch Effect is awesome! The animated video they made for us at Cure VCP Disease will be instrumental in spreading awareness about our important cause. The Whiteboard Animation helped communicate a complex and serious issue in a clear, understandable way, and guided viewers towards actionable next steps. This video will help us further our mission in a profound way. Thanks Sketch Effect!"

Nathan Peck

CEO

Cure VCP Disease, Inc.

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Animation Services FAQs

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Client caricature of Ernie Brescia

“Having artists from The Sketch Effect at our onboarding programs has been a huge hit! The learners love seeing their conversations and work come to life through the sketches the artists create. They feel “heard” and that their contributions are validated. And as a result, they engage more. The sketches have great uses following the programs, too! They can be used in communications and marketing of future events. The team was easy to work with and they made the whole experience fun for everyone.”

Ernie Brescia

Sr. Manager, Design & Development Studio

PWC

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“Our animated video with the Sketch Effect turned out wonderfully and we were very happy with the entire process. It was great working with the Sketch Effect team – they really understood the assignment and our goals for this communication effort! We launched the video to the entire Staff and have been receiving compliments ever since! As our work in this space continues, I’m sure we will be back in touch for more animation projects with The Sketch Effect.”

De’Johna S. Council

Corporate Legal
Chik-fil-A, Inc.

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Client caricature of Ernie Brescia

“Having artists from The Sketch Effect at our onboarding programs has been a huge hit! The learners love seeing their conversations and work come to life through the sketches the artists create. They feel “heard” and that their contributions are validated. And as a result, they engage more. The sketches have great uses following the programs, too! They can be used in communications and marketing of future events. The team was easy to work with and they made the whole experience fun for everyone.”

Ernie Brescia

Sr. Manager, Design & Development Studio

PWC