Elevate Your Brand Messaging With Animated Videos for Business

Did you know that the average attention span of consumers is only 8 seconds? When targeted communication comes at such a premium, it’s critical to convey as much detail as possible in the least amount of time. In the digital age, creating eye-catching animated videos for your business is your best bet to leave a lasting impression on your target audience.

Start the Conversation Today!

Top Styles of Video Animation for Business

Whiteboard Animation

2D Animation

Motion Graphics

screenshot of whiteboard video completed for VistaPrint
X

First-Hand Explainers on a Whiteboard

In real-time, whiteboard explainer videos showcase dynamic footage of a human hand sketching visuals on a dry-erase board or other surface. Those clips are then sped up with a time-lapse effect and enhanced with color, movement, and other animation techniques to create a captivating visual learning experience. Whiteboard animations are inherently compelling due to the mesmerizing effects of watching a story unfold through colorful and animated illustrations.
A cartoon animation image showing a male standing in front of a bank
X

Bring Stories to Life with 2D Animation

Generations of consumers have spent their childhoods submerged in classic cartoons. 2D videos leverage similar animation styles and techniques to offer a nostalgic and whimsical viewing experience that capitalizes on the likenesses of classic comic books, cartoons, and the funny pages. All of our 2-D assets are digitally illustrated in-house by Sketch Effect artists, making them 100% custom to each client project. This ensures that each video is unique and perfectly aligned to each client’s brand and audience.
Zirc Dental Motion Graphics Animation Screen Shot
X

Create Elevated Visual with Motion Graphics

Instantly add clarity to complex subjects with motion graphics animation. Adding movement and dynamic transitions to illustrations, icons and text achieves a cleaner and more professional look than other animation styles, ideal for corporate audiences. If data sets, charts, or other monotonous forms of information could use a visual boost, motion graphics animation is a terrific way to add life and color to critical messaging.

Our 5-Step Video Production Process

01 Kickoff Call

We begin with a call to get aligned on the project at a high level. We’ll discuss your overall goals for the video, messaging, audience, channels, and call-to-action. We’ll also dive into the creative process, discussing color palette, branding considerations, voice-over preference, and more.

02 Script & Voice-Over

Working with our team of writers, we will take all the material from the Kick Off Call, as well as other materials, documents, and references, and turn it into a wonderful script that matches your preferred voice and tone. Once approved, we will also source voice-over talent based on your preferences.

03 Storyboard

After scripting, we jump right into the storyboard. In this step, we break down the video panel by panel, sequence by sequence, and create rough, loose sketches to convey the overall visual direction. Here is when the video begins to come to life visually!

Business Animation

is a Great Fit For:

Internally-facing corporate communication

Explainers and overviews

Customer-facing marketing promotion or sales

Product rollouts and launches

Educational, instructional, and training materials

Change management

The Value for Your Audience

The Value for Your Businesses

  1. More Efficient Messaging
  2. Entertainment & Engagement
  3. Increased Comprehension
  4. Longer Retention

More Efficient Messaging

Video animation is the best way to give your message maximum impact. No matter your target audience, video content is processed faster and remembered longer than traditional communication methods. Corporate video production is the best way to ensure your message is effectively delivered, whether you’re speaking to existing or potential customers, internal stakeholders, or audiences you’ve never met.

Entertainment & Engagement

We live in a world full of distractions. From email reminders to viral social media posts and online videos, important messages get quickly lost in the mix. Video animation is an incredibly effective way to cut through the noise and drive engagement when attracting user attention spans has become so competitive.

Increased Comprehension

Humans process video 60,000 times faster than text alone! By leveraging animated videos for internal or external audiences, you can deliver digestible content that is easily and quickly understood.

Longer Retention

Information retention is critical - especially when it comes to business scenarios. According to science, visual communication is the best way to help audiences remember content longer when compared to simply reading or hearing information. Video animation leaves a last impression and leads to users taking appropriate action long after seeing your video.

  1. Clear Call-to-Action
  2. Maximized Shareability
  3. Ease of Production
  4. Cost-Effective

Clear Call-to-Action

Because video content achieves such high engagement, it’s an appropriate medium for encouraging audiences to take specific action like signing up, product purchases, registrations, engaging in further learning, and more. No matter your goal, video animation can help you achieve it.

Maximized Shareability

From outside-the-box social media campaigns to sometimes stuffy topics like corporate policy, animated videos give common topics the boost they need to become memorable and meaningful. By driving engagement and increasing shareability, your message is more likely to reach an amplified audience.

Ease of Production

Animated marketing videos are much more efficient to produce than live-action production. Animation eliminates the need for on-screen talent and other live-action production expenses like studio rental, crew hires, permits, and more.

Cost-Effective

In addition to being faster and more efficient to produce, animation is much more cost effective than traditional video production. This is especially important when it comes to creating multiple videos for a themed series or slightly edited content for segmented audiences.

TESTIMONIALS

In the Words of

   Our Partners   

"We partnered with The Sketch Effect to create an animated video to explain our team management platform and are very happy with the results! From the initial script to final animation, the team made the entire process easy for us and delivered a creative and effective final video. Our Pickle Juice platform has only benefited from utilizing this video and look forward to continued growth, thanks to our new animated explainer video!"

Kellie H.

Customer Support & Onboarding Specialist

Pickle Juice

"The Sketch Effect is awesome! The animated video they made for us at Cure VCP Disease will be instrumental in spreading awareness about our important cause. The Whiteboard Animation helped communicate a complex and serious issue in a clear, understandable way, and guided viewers towards actionable next steps. This video will help us further our mission in a profound way. Thanks Sketch Effect!"

Nathan Peck

CEO

Cure VCP Disease, Inc.

Companies who trust The Sketch Effect

100% 5 stars

Google reviews

name

review

More
View All Reviews

Animation Services FAQs

How long does it take to create an animated video?

Do you help with scriptwriting?

How many revisions do we receive?

What type of animation style is right for my business?

What sets you apart from other animated explainer video companies?

Do you offer 3D animation services?

How do I know if my business needs explainer videos?

How much do animated videos cost?

Start the Conversation Today!

Do you have an idea you want to explore?

Let´s Talk!

Client caricature of Ernie Brescia

“Having artists from The Sketch Effect at our onboarding programs has been a huge hit! The learners love seeing their conversations and work come to life through the sketches the artists create. They feel “heard” and that their contributions are validated. And as a result, they engage more. The sketches have great uses following the programs, too! They can be used in communications and marketing of future events. The team was easy to work with and they made the whole experience fun for everyone.”

Ernie Brescia

Sr. Manager, Design & Development Studio

PWC

Book an In-Person Graphic Recorder Today

Book a Virtual Graphic Recorder Today

Let's talk!

“Our animated video with the Sketch Effect turned out wonderfully and we were very happy with the entire process. It was great working with the Sketch Effect team – they really understood the assignment and our goals for this communication effort! We launched the video to the entire Staff and have been receiving compliments ever since! As our work in this space continues, I’m sure we will be back in touch for more animation projects with The Sketch Effect.”

De’Johna S. Council

Corporate Legal
Chik-fil-A, Inc.

Learning

Tell us about your virtual meeting, concerns and your ideas

Tell us how we can inspire you!

Summary Board - Standard Package

Summary Board - Deluxe Package

Narrated Time-Lapse

Let's Talk!

Client caricature of Ernie Brescia

“Having artists from The Sketch Effect at our onboarding programs has been a huge hit! The learners love seeing their conversations and work come to life through the sketches the artists create. They feel “heard” and that their contributions are validated. And as a result, they engage more. The sketches have great uses following the programs, too! They can be used in communications and marketing of future events. The team was easy to work with and they made the whole experience fun for everyone.”

Ernie Brescia

Sr. Manager, Design & Development Studio

PWC