Maximize Reach & Engagement With Animated Product Videos

Consumer attention is a fleeting treasure making product marketing more difficult than ever. Animated product marketing videos are the secret weapon for making every second count. By harnessing the power of 2D, whiteboard, or motion graphics animation, The Sketch Effect elevates your message, transforming it into an engaging and memorable visual experience.

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Popular Styles for Animated Product Demo Videos

Whiteboard Explainer Videos

2D Animated Product Videos

Motion Graphics Animation

screenshot of whiteboard video completed for VistaPrint
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First-Hand Explainers on a Whiteboard

Whiteboard explainers transform product videos into clear, informative, and engaging visual narratives. This distinctive style showcases dynamic sketches drawn by a human hand on a whiteboard, creating a direct and personal feel. Accompanied by a compelling voiceover, these sketches are further enriched with selective color highlights, fluid movements, and additional animation elements. The result is a visually stimulating and educational experience that captivates and holds the viewer's attention, making complex concepts easily understandable and memorable.
A cartoon animation image showing a male standing in front of a bank
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Bring Stories to Life with 2D Animation

Today's consumers instinctively connect with 2D animation. We tap into this nostalgia, employing classic video styles reminiscent of beloved comic books and cartoon characters. These animations are enjoyable to watch and make complex ideas accessible and memorable, ensuring your message resonates with audiences who appreciate a touch of fun in their viewing experience.
Zirc Dental Motion Graphics Animation Screen Shot
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Create Elevated Visual with Motion Graphics

Motion Graphics bring a sleek, modern edge to product videos, blending cutting-edge animation with compelling storytelling. This style leverages a mix of graphic elements, text, and dynamic animation to create a visually rich and engaging narrative. The fluidity of motion graphics transforms abstract concepts into clear, captivating visuals, often accompanied by a rhythmic soundtrack and a persuasive voiceover. This approach not only grabs attention but also enhances understanding, ensuring your product's message is not just seen but felt and remembered.

Our 5-Step Video Production Process

01 Kickoff Call

We begin with a call to get aligned on the project at a high level. We’ll discuss your overall goals for the video, messaging, audience, channels, and call-to-action. We’ll also dive into the creative process, discussing color palette, branding considerations, voice-over preference, and more.

02 Script & Voice-Over

Working with our team of writers, we will take all the material from the Kick Off Call, as well as other materials, documents, and references, and turn it into a wonderful script that matches your preferred voice and tone. Once approved, we will also source voice-over talent based on your preferences.

03 Storyboard

After scripting, we jump right into the storyboard. In this step, we break down the video panel by panel, sequence by sequence, and create rough, loose sketches to convey the overall visual direction. Here is when the video begins to come to life visually!

Animated Product Videos

are a Great Fit For:

Product Comparisons & FAQs

Feature Highlight Reels

Promotional Brand Stories

New Product Launch Videos

Instructional & How-To Videos

Onboarding & Welcome Videos

The Value for Your Audience

The Value for Your Businesses

  1. More Efficient Messaging
  2. Entertainment & Engagement
  3. Increased Comprehension
  4. Longer Retention

More Efficient Messaging

Unlike traditional text or live-action videos, animation can distill complex ideas into concise, visually appealing narratives. This efficiency not only saves time for your audience but also ensures that your key messages are communicated clearly and effectively, without any unnecessary clutter or distractions. By getting straight to the point with creative visuals, you ensure that your audience understands your product's value quickly and clearly.

Entertainment & Engagement

Animation possesses a unique charm that captivates audiences. This entertainment factor significantly boosts engagement, as viewers are more likely to watch the video in its entirety and interact with your brand. Engaging animations can transform mundane product details into an entertaining story, keeping your audience interested and connected with your message.

Increased Comprehension

Humans process video 60,000 times faster than text alone! Animation can illustrate abstract ideas in a tangible way, making it easier for the audience to grasp and visualize how your product works. This visual learning approach caters to a wide range of learning styles, ensuring that a broader audience can understand and appreciate the value of your product or service.

Longer Retention

The combination of visual elements, motion, and audio makes for a memorable viewing experience. This multisensory approach aids in better memory recall, meaning your audience is more likely to remember your product and its features long after they've watched the video. By creating memorable content, you're increasing the likelihood of your audience recalling your brand when it's time to make a decision.

  1. Clear Call-to-Action
  2. Maximized Shareability
  3. Ease of Production
  4. Cost-Effective

Clear Call-to-Action

The creative flexibility of animation allows you to seamlessly integrate your CTA within the narrative, ensuring it resonates well with the viewer. Whether it's encouraging a purchase, signing up for a service, or simply directing traffic to your website, animation can highlight these actions in a visually striking and persuasive manner. This clarity not only drives engagement but also effectively guides your audience towards the desired business outcome.

Maximized Shareability

Animated videos are inherently shareable. Their engaging, visually appealing content is more likely to be circulated across social media platforms and other digital channels. By creating content that people want to share, you're leveraging the power of digital word-of-mouth to boost your brand's visibility and impact.

Ease of Production

One of the significant advantages of animated videos is the ease of production compared to traditional video shoots. Animation eliminates the need for locations, actors, and extensive filming equipment. Changes and updates can be made without reshoots, and the production process is less affected by external factors like weather or scheduling conflicts.

Cost-Effective

The absence of expenses typically associated with live-action videos — like hiring actors, securing locations, and managing large crews — makes animation a more budget-friendly option. Additionally, the longevity of animated content adds value; these videos can be easily updated or repurposed for different campaigns, providing a lasting asset that continues to deliver ROI well beyond the initial investment.

TESTIMONIALS

In the Words of

   Our Partners   

"We partnered with The Sketch Effect to create an animated video to explain our team management platform and are very happy with the results! From the initial script to final animation, the team made the entire process easy for us and delivered a creative and effective final video. Our Pickle Juice platform has only benefited from utilizing this video and look forward to continued growth, thanks to our new animated explainer video!"

Kellie H.

Customer Support & Onboarding Specialist

Pickle Juice

"The Sketch Effect is awesome! The animated video they made for us at Cure VCP Disease will be instrumental in spreading awareness about our important cause. The Whiteboard Animation helped communicate a complex and serious issue in a clear, understandable way, and guided viewers towards actionable next steps. This video will help us further our mission in a profound way. Thanks Sketch Effect!"

Nathan Peck

CEO

Cure VCP Disease, Inc.

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Animation Services FAQs

How long does it take to create an animated video?

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Client caricature of Ernie Brescia

“Having artists from The Sketch Effect at our onboarding programs has been a huge hit! The learners love seeing their conversations and work come to life through the sketches the artists create. They feel “heard” and that their contributions are validated. And as a result, they engage more. The sketches have great uses following the programs, too! They can be used in communications and marketing of future events. The team was easy to work with and they made the whole experience fun for everyone.”

Ernie Brescia

Sr. Manager, Design & Development Studio

PWC

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“Our animated video with the Sketch Effect turned out wonderfully and we were very happy with the entire process. It was great working with the Sketch Effect team – they really understood the assignment and our goals for this communication effort! We launched the video to the entire Staff and have been receiving compliments ever since! As our work in this space continues, I’m sure we will be back in touch for more animation projects with The Sketch Effect.”

De’Johna S. Council

Corporate Legal
Chik-fil-A, Inc.

Learning

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Client caricature of Ernie Brescia

“Having artists from The Sketch Effect at our onboarding programs has been a huge hit! The learners love seeing their conversations and work come to life through the sketches the artists create. They feel “heard” and that their contributions are validated. And as a result, they engage more. The sketches have great uses following the programs, too! They can be used in communications and marketing of future events. The team was easy to work with and they made the whole experience fun for everyone.”

Ernie Brescia

Sr. Manager, Design & Development Studio

PWC