Bring Important Messages to Life With High-Quality Explainer Video Production

In an era where attention is a premium, animated explainer videos stand out as a key solution. By quickly captivating viewers with engaging, visually rich narratives, these animations do more than just attract the eye; they break down complex ideas into clear, memorable concepts. By utilizing animated explainer videos, you're not just grabbing attention; you're creating an impactful and enduring connection with your message.




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Popular Animation Styles For Explainer Videos

Whiteboard Videos

2D Animation

Motion Graphics

screenshot of whiteboard video completed for VistaPrint
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First-Hand Explainers on a Whiteboard

Whiteboard videos uniquely animate drawings and text on a whiteboard-style background, typically narrated by a voiceover. Ideal for explainer videos, this format shines in its simplicity and clarity, effortlessly breaking down intricate concepts into clear, engaging visuals. The dynamic progression of ideas being sketched in real-time or via fast-motion captivates viewers, enhancing their understanding and retention of the information. This makes whiteboard videos not just informative, but also memorable and engaging.
A cartoon animation image showing a male standing in front of a bank
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Bring Stories to Life with 2D Animation

2D animation involves two-dimensional environments, offering a classic and versatile approach to storytelling. This style is particularly effective for explainer videos as it allows for a wide range of artistic expressions, from simplistic and cartoon-like to detailed and realistic imagery. The familiar and often nostalgic feel of 2D animation can capture and hold the audience's attention, making complex topics more relatable and easier to understand. Its ability to convey emotions and narratives through a combination of visual elements and motion makes 2D animation a powerful medium for delivering clear, engaging, and impactful explainer content.
Zirc Dental Motion Graphics Animation Screen Shot
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Create Elevated Visuals with Motion Graphics

Motion graphics animation combines dynamic, engaging visuals and text in a fluid, animated format, making it an excellent choice for explainer videos. This style is characterized by its sleek, polished movement of graphical elements, often combined with compelling voiceovers and soundtracks. It excels in explaining abstract concepts, data, and processes in a visually stimulating way, making it easier for the audience to grasp and retain complex information. The modern and professional appeal captivates viewers, enhancing the overall impact and effectiveness of the message being conveyed.

Our 5-Step Video Production Process

01 Kickoff Call

We begin with a call to get aligned on the project at a high level. We’ll discuss your overall goals for the video, messaging, audience, channels, and call-to-action. We’ll also dive into the creative process, discussing color palette, branding considerations, voice-over preference, and more.

02 Script & Voice-Over

Working with our team of writers, we will take all the material from the Kick Off Call, as well as other materials, documents, and references, and turn it into a wonderful script that matches your preferred voice and tone. Once approved, we will also source voice-over talent based on your preferences.

03 Storyboard

After scripting, we jump right into the storyboard. In this step, we break down the video panel by panel, sequence by sequence, and create rough, loose sketches to convey the overall visual direction. Here is when the video begins to come to life visually!

Animated Explainer Videos

are a Great Fit For:

Brand Awareness & Storytelling

Internal Training & Onboarding

Social Media Marketing Videos

Product & Service Overviews

Policy & Compliance Training

FAQs & Support Guides

The Value for Your Audience

The Value for Your Businesses

  1. More Efficient Messaging
  2. Entertainment & Engagement
  3. Increased Comprehension
  4. Longer Retention

More Efficient Messaging

Animated explainer videos are an effective tool for engaging your target audience. With simple, yet compelling animations, they break down complex ideas, making it easier for people to grasp and remember your message. Ideal for highlighting solutions to problems or pain points, these videos capture and retain attention, ensuring your message has a lasting impact beyond mere words or pictures.

Entertainment & Engagement

With so much competing for our attention, creating a video that stands out is crucial. Animated explainer videos are vital for standing out, converting your key messages into engaging visual stories that pique the interest of your target audience. This form of video content doesn’t just illuminate the advantages; it also addresses customer challenges in a manner that is both captivating and easy to recall, ensuring your message is both heard and remembered.

Increased Comprehension

Humans process video 60,000 times faster than text alone! By using animated explainer videos, you grant your audience a clear and instant grasp of your core message, guaranteeing that it is communicated efficiently and remains memorable.

Longer Retention

Memory recall is essential when illustrating the advantages and applications of services or concepts. Animated explainer videos utilize dynamic visual aids to guarantee that your audience retains key points with greater effectiveness than they would by merely reading text or hearing a spoken description.

  1. Clear Call-to-Action
  2. Maximized Shareability
  3. Ease of Production
  4. Cost-Effective

Clear Call-to-Action

Because professional explainer videos are so engaging, they are highly effective at motivating viewers to take the next step, whether that's inquiring for more information, employing a service, or sharing the video with others.

Maximized Shareability

Animated explainer videos serve as a wide canvas for creative storytelling, from clearly illustrating complex concepts to building engaging narratives that convey your brand's message. Including animated explainer videos in your marketing arsenal allows these creative pieces to excel on social media platforms, where dynamic and vivid visuals are essential for capturing attention, sparking engagement, and encouraging shares.

Ease of Production

Producing animated explainer videos is more straightforward than capturing live-action footage. With animated explainer video production, making edits or updates can be done swiftly without the hassle and cost associated with hiring actors, renting studios, managing film crews, or obtaining various permits.

Cost-Effective

In addition to being faster and more cost-effective to create, producing animated explainer videos can be less expensive than working with traditional video production companies. This benefit becomes even more valuable when you need a sequence of videos to demonstrate different aspects of your service or customized versions for distinct audience segments.

TESTIMONIALS

In the Words of

   Our Partners   

"We partnered with The Sketch Effect to create an animated video to explain our team management platform and are very happy with the results! From the initial script to final animation, the team made the entire process easy for us and delivered a creative and effective final video. Our Pickle Juice platform has only benefited from utilizing this video and look forward to continued growth, thanks to our new animated explainer video!"

Kellie H.

Customer Support & Onboarding Specialist

Pickle Juice

"The Sketch Effect is awesome! The animated video they made for us at Cure VCP Disease will be instrumental in spreading awareness about our important cause. The Whiteboard Animation helped communicate a complex and serious issue in a clear, understandable way, and guided viewers towards actionable next steps. This video will help us further our mission in a profound way. Thanks Sketch Effect!"

Nathan Peck

CEO

Cure VCP Disease, Inc.

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Animation Services FAQs

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Client caricature of Ernie Brescia

“Having artists from The Sketch Effect at our onboarding programs has been a huge hit! The learners love seeing their conversations and work come to life through the sketches the artists create. They feel “heard” and that their contributions are validated. And as a result, they engage more. The sketches have great uses following the programs, too! They can be used in communications and marketing of future events. The team was easy to work with and they made the whole experience fun for everyone.”

Ernie Brescia

Sr. Manager, Design & Development Studio

PWC

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“Our animated video with the Sketch Effect turned out wonderfully and we were very happy with the entire process. It was great working with the Sketch Effect team – they really understood the assignment and our goals for this communication effort! We launched the video to the entire Staff and have been receiving compliments ever since! As our work in this space continues, I’m sure we will be back in touch for more animation projects with The Sketch Effect.”

De’Johna S. Council

Corporate Legal
Chik-fil-A, Inc.

Learning

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Client caricature of Ernie Brescia

“Having artists from The Sketch Effect at our onboarding programs has been a huge hit! The learners love seeing their conversations and work come to life through the sketches the artists create. They feel “heard” and that their contributions are validated. And as a result, they engage more. The sketches have great uses following the programs, too! They can be used in communications and marketing of future events. The team was easy to work with and they made the whole experience fun for everyone.”

Ernie Brescia

Sr. Manager, Design & Development Studio

PWC