Bring Your Voice to Life With Animated Brand Video Services

Animated videos offer a dynamic and visually engaging way to tell your brand's story. At The Sketch Effect, we specialize in crafting bespoke video animations that breathe life into your narrative. Our video animation services go beyond advertising to create a vivid, memorable experience that resonates with viewers and builds a deeper connection with your audience.

Our 5-Step Video Production Process

01 Kickoff Call

We begin with a call to get aligned on the project at a high level. We’ll discuss your overall goals for the video, messaging, audience, channels, and call-to-action. We’ll also dive into the creative process, discussing color palette, branding considerations, voice-over preference, and more.

02 Script & Voice-Over

Working with our team of writers, we will take all the material from the Kick Off Call, as well as other materials, documents, and references, and turn it into a wonderful script that matches your preferred voice and tone. Once approved, we will also source voice-over talent based on your preferences.

03 Storyboard

After scripting, we jump right into the storyboard. In this step, we break down the video panel by panel, sequence by sequence, and create rough, loose sketches to convey the overall visual direction. Here is when the video begins to come to life visually!

04 Illustration

Depending on your video style, we will create the polished final illustrations, graphics and assets that will go into the video animation. This is when our in-house team of illustrators get to really shine.

05 Final Edit

Once everything is ready, we generate the final animated edit. Everything is sequenced together, music and sound effects are added in, the voice-over is synced up, and the final video is rendered out. Congrats! You now have a final animated video.

Animated Brand Videos

are a Great Fit For:

Brand Awareness & Storytelling

Website Welcome Videos

Seasonal Marketing & Updates

New Product Launches

Educational & Instructional Content

Internal Change Management

The Value for Your Audience

The Value for Your Businesses

More Efficient Messaging
Entertainment & Engagement
Increased Comprehension
Longer Retention

More Efficient Messaging

Animated branding videos quickly and clearly convey your brand's personality and message. They use engaging storytelling to highlight what's unique about your business, directly addressing customer needs. This approach is more impactful than text or static images, creating a strong emotional connection with your audience.

Entertainment & Engagement

Our videos do more than just show your brand's features; they engage viewers by directly addressing their needs in a memorable format. This ensures your brand not only grabs attention but also forms a deeper connection with potential customers, while representing a diverse range of characters and scenarios.

Increased Comprehension

People understand visual content much faster than text - 60,000 times faster. Our videos make it easy for your audience to grasp who you are and what you stand for, ensuring your message is both seen and remembered. They're also adaptable for different platforms and audiences, making them a versatile branding tool.

Longer Retention

By transforming your brand narrative into an animated format, you're not just sharing information; you're creating an enduring impression that keeps your brand at the forefront of your audience's mind. Unlike static text or images, animated videos stimulate multiple senses, making the information more digestible and easier to recall. This multi-sensory engagement means that viewers are more likely to remember your brand's story, values, and key messages long after they've watched the video.

Clear Call-to-Action
Maximized Shareability
Ease of Production
Cost-Effective

Clear Call-to-Action

Animated videos are exceptional at driving clear calls to action. They can guide viewers seamlessly toward the desired action, whether signing up for a newsletter, purchasing, or following your brand on social media. The visual and auditory elements of animation can highlight these calls to action in a way that's engaging and hard to miss, increasing the likelihood of viewer response and interaction with your brand.

Maximized Shareability

These videos often combine compelling narratives with striking animations, making them not just informative but also entertaining. This combination encourages viewers to share the videos with their networks, significantly increasing the potential audience for your brand's message. In essence, animated brand videos don't just tell your story; they encourage others to spread it, amplifying your brand's presence in the digital landscape.

Ease of Production & Versatility

Animated videos offer unparalleled flexibility and control in production, making them a standout choice for businesses. Moreover, animation ensures a consistent representation of your brand's identity across all content. With complete control over visuals, you can seamlessly integrate your brand's colors, logos, and style, maintaining a consistent and recognizable brand image in every piece of content.

Cost-Effective

Animated branding videos are a cost-effective solution for businesses. They eliminate many of the expenses associated with live-action video production, such as location fees, actor salaries, and set construction. Additionally, the longevity of animated content provides a better return on investment; these videos can be easily updated or repurposed for different campaigns or platforms, extending their usability and value over time.

TESTIMONIALS

In the Words of

Our Partners

"We partnered with The Sketch Effect to create an animated video to explain our team management platform and are very happy with the results! From the initial script to final animation, the team made the entire process easy for us and delivered a creative and effective final video. Our Pickle Juice platform has only benefited from utilizing this video and look forward to continued growth, thanks to our new animated explainer video!"

Kellie H.

Customer Support & Onboarding Specialist

Pickle Juice

"The Sketch Effect is awesome! The animated video they made for us at Cure VCP Disease will be instrumental in spreading awareness about our important cause. The Whiteboard Animation helped communicate a complex and serious issue in a clear, understandable way, and guided viewers towards actionable next steps. This video will help us further our mission in a profound way. Thanks Sketch Effect!"

Nathan Peck

CEO

Cure VCP Disease, Inc.

"I came to The Sketch Effect with a rough idea for an animated universe to house a new product family and they brought it to life! As someone who is not a designer, it can be very difficult to get ideas out of my head and the team at Sketch Effect are so good at asking the right questions to get a feel for what I’m looking for and deliver it so well, and then some! They are creative and responsive and always eager to problem solve!"

Hannah Higerd

Marketing Services Manager

Acuity Brands

"Our business is complex. In looking for simple and shareable means to communicate our issues, we found The Sketch Effect. The relationship started with several illustrated videos explaining the workings of power plants and the electric grid. We have also advanced to using the team for Live Sketching at internal meetings and training sessions. Their ability to simplify messaging into layman’s language and visuals has been astonishing to see and beneficial to our success. We value the partnership."

Ronny Just

Governmental Relations Manager

Southern Company

"We cannot thank The Sketch Effect enough! Our team was really pleased with the illustrated video and how well it communicated the vision for our project. The Sketch Effect team did a phenomenal job turning our long winded elevator speech into something people could grasp and get excited about quickly."

Tresa Sharma

Field Marketing

Chick-fil-A

"Our animated video with the Sketch Effect turned out wonderfully and we were very happy with the entire process. It was great working with the Sketch Effect team – they really understood the assignment and our goals for this communication effort! We launched the video to the entire Staff and have been receiving compliments ever since! As our work in this space continues, I’m sure we will be back in touch for more animation projects with The Sketch Effect."

De’Johna S. Council

Corporate Legal

Chick-fil-A, Inc.

"Our video has been a big hit and we've received a lot of positive feedback. It’s such a great storytelling technique and way of visually engaging our stakeholders. As you can imagine, with a company our size there is a lot of “noise” when it comes to communication – this is a great way to stand out."

Douglas Bremner

Global Quality & Food Safety

The Coca-Cola Company

Companies who trust The Sketch Effect

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Animation Services FAQs

How long does it take to create an animated video?

On average, between 6 and 9 weeks (depending on a variety of factors)

Do you help with scriptwriting?

Yes! We have a team of professional script writers who will draft an excellent script for your video (with input and approval from you, of course!)

How many revisions do we receive?

Our standard Scopes-of-Work include one round of revisions each for the scripting, storyboard, and final edit step. We can build in additional rounds of revisions if needed.

What type of animation style is right for my business?

This depends on a number of factors, including your audience, goals, message, and more. Our team will be happy to consult with you on what type of video will be best based on your needs.

What sets you apart from other animated explainer video companies?

First, we don’t use any stock imagery or assets pulled off the internet…everything we make is entirely custom! This includes our Whiteboard videos, which are created by a real human being in our studio. This makes each of our videos entirely unique and tailored to each specific client and their specific needs. Also, our price point is in the “just right” zone. We won’t be the cheapest (because our work isn’t cheap), but we also won’t break the bank.

Do you offer 3D animation services?

Not currently.

How do I know if my business needs explainer videos?

If you want your business to be successful, you need an explainer video!

How much do animated videos cost?

We price out each project individually based on a variety of factors (including style, timing, length, and more). Book a call with one of our sales representatives to get a more specific idea of how much your video animation project might cost.

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