Bring Your Voice to Life With Animated Brand Video Services

Animated videos offer a dynamic and visually engaging way to tell your brand's story. At The Sketch Effect, we specialize in crafting bespoke video animations that breathe life into your narrative. Our video animation services go beyond advertising to create a vivid, memorable experience that resonates with viewers and builds a deeper connection with your audience.

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Popular Video for Animation Styles for Branding

Whiteboard Explainers

2D Animation

Motion Graphics

screenshot of whiteboard video completed for VistaPrint
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First-Hand Explainers on a Whiteboard

Whiteboard animation stands out for its simplicity and ability to convey complex messages quickly. It's perfect for capturing the audience's attention and making your brand memorable. Through live, hand-drawn graphics, whiteboard animation breaks down your brand's message into easily digestible content, ensuring viewers understand and remember your brand's values and services. It's a straightforward, impactful approach to branding that leaves a lasting impression.
A cartoon animation image showing a male standing in front of a bank
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Bring Stories to Life with 2D Animation

2D animation evokes the nostalgic charm of classic cartoons and comic books, making it a powerful tool for branding videos. It brings your brand's story to life with engaging, familiar visuals that remind viewers of the animations they loved as kids. Our 2D animated videos distill your brand's message into clear, memorable stories. They're designed to grab attention and stick in the viewer's memory, leveraging the appeal of traditional animation to make your brand's message resonate in a straightforward, impactful way.
Zirc Dental Motion Graphics Animation Screen Shot
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Create Elevated Visual with Motion Graphics

Motion graphics offer a modern and dynamic approach to branding videos, blending sleek design with fluid animation. This style makes your brand's story engaging and accessible, using smooth transitions and bold visuals to convey complex messages effortlessly. Our motion graphics videos are crafted to capture attention and make a lasting impression. They transform your brand's message into a visually compelling narrative, using the power of movement and design to communicate effectively and memorably. It's a straightforward yet powerful way to ensure your brand stands out and resonates with today's audiences.

Our 5-Step Video Production Process

01 Kickoff Call

We begin with a call to get aligned on the project at a high level. We’ll discuss your overall goals for the video, messaging, audience, channels, and call-to-action. We’ll also dive into the creative process, discussing color palette, branding considerations, voice-over preference, and more.

02 Script & Voice-Over

Working with our team of writers, we will take all the material from the Kick Off Call, as well as other materials, documents, and references, and turn it into a wonderful script that matches your preferred voice and tone. Once approved, we will also source voice-over talent based on your preferences.

03 Storyboard

After scripting, we jump right into the storyboard. In this step, we break down the video panel by panel, sequence by sequence, and create rough, loose sketches to convey the overall visual direction. Here is when the video begins to come to life visually!

Animated Brand Videos

are a Great Fit For:

Brand Awareness & Storytelling

Website Welcome Videos

Seasonal Marketing & Updates

New Product Launches

Educational & Instructional Content

Internal Change Management

The Value for Your Audience

The Value for Your Businesses

  1. More Efficient Messaging
  2. Entertainment & Engagement
  3. Increased Comprehension
  4. Longer Retention

More Efficient Messaging

​​Animated branding videos quickly and clearly convey your brand's personality and message. They use engaging storytelling to highlight what's unique about your business, directly addressing customer needs. This approach is more impactful than text or static images, creating a strong emotional connection with your audience.

Entertainment & Engagement

Our videos do more than just show your brand's features; they engage viewers by directly addressing their needs in a memorable format. This ensures your brand not only grabs attention but also forms a deeper connection with potential customers, while representing a diverse range of characters and scenarios.

Increased Comprehension

People understand visual content much faster than text - 60,000 times faster. Our videos make it easy for your audience to grasp who you are and what you stand for, ensuring your message is both seen and remembered. They're also adaptable for different platforms and audiences, making them a versatile branding tool.

Longer Retention

By transforming your brand narrative into an animated format, you're not just sharing information; you're creating an enduring impression that keeps your brand at the forefront of your audience's mind. Unlike static text or images, animated videos stimulate multiple senses, making the information more digestible and easier to recall. This multi-sensory engagement means that viewers are more likely to remember your brand's story, values, and key messages long after they've watched the video.

  1. Clear Call-to-Action
  2. Maximized Shareability
  3. Ease of Production
  4. Cost-Effective

Clear Call-to-Action

Animated videos are exceptional at driving clear calls to action. They can guide viewers seamlessly toward the desired action, whether signing up for a newsletter, purchasing, or following your brand on social media. The visual and auditory elements of animation can highlight these calls to action in a way that's engaging and hard to miss, increasing the likelihood of viewer response and interaction with your brand.

Maximized Shareability

These videos often combine compelling narratives with striking animations, making them not just informative but also entertaining. This combination encourages viewers to share the videos with their networks, significantly increasing the potential audience for your brand's message. In essence, animated brand videos don't just tell your story; they encourage others to spread it, amplifying your brand's presence in the digital landscape.

Ease of Production & Versatility

Animated videos offer unparalleled flexibility and control in production, making them a standout choice for businesses. Moreover, animation ensures a consistent representation of your brand's identity across all content. With complete control over visuals, you can seamlessly integrate your brand's colors, logos, and style, maintaining a consistent and recognizable brand image in every piece of content.

Cost-Effective

Animated branding videos are a cost-effective solution for businesses. They eliminate many of the expenses associated with live-action video production, such as location fees, actor salaries, and set construction. Additionally, the longevity of animated content provides a better return on investment; these videos can be easily updated or repurposed for different campaigns or platforms, extending their usability and value over time.

TESTIMONIALS

In the Words of

   Our Partners   

"We partnered with The Sketch Effect to create an animated video to explain our team management platform and are very happy with the results! From the initial script to final animation, the team made the entire process easy for us and delivered a creative and effective final video. Our Pickle Juice platform has only benefited from utilizing this video and look forward to continued growth, thanks to our new animated explainer video!"

Kellie H.

Customer Support & Onboarding Specialist

Pickle Juice

"The Sketch Effect is awesome! The animated video they made for us at Cure VCP Disease will be instrumental in spreading awareness about our important cause. The Whiteboard Animation helped communicate a complex and serious issue in a clear, understandable way, and guided viewers towards actionable next steps. This video will help us further our mission in a profound way. Thanks Sketch Effect!"

Nathan Peck

CEO

Cure VCP Disease, Inc.

Companies who trust The Sketch Effect

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Animation Services FAQs

How long does it take to create an animated video?

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Client caricature of Ernie Brescia

“Having artists from The Sketch Effect at our onboarding programs has been a huge hit! The learners love seeing their conversations and work come to life through the sketches the artists create. They feel “heard” and that their contributions are validated. And as a result, they engage more. The sketches have great uses following the programs, too! They can be used in communications and marketing of future events. The team was easy to work with and they made the whole experience fun for everyone.”

Ernie Brescia

Sr. Manager, Design & Development Studio

PWC

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“Our animated video with the Sketch Effect turned out wonderfully and we were very happy with the entire process. It was great working with the Sketch Effect team – they really understood the assignment and our goals for this communication effort! We launched the video to the entire Staff and have been receiving compliments ever since! As our work in this space continues, I’m sure we will be back in touch for more animation projects with The Sketch Effect.”

De’Johna S. Council

Corporate Legal
Chik-fil-A, Inc.

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Client caricature of Ernie Brescia

“Having artists from The Sketch Effect at our onboarding programs has been a huge hit! The learners love seeing their conversations and work come to life through the sketches the artists create. They feel “heard” and that their contributions are validated. And as a result, they engage more. The sketches have great uses following the programs, too! They can be used in communications and marketing of future events. The team was easy to work with and they made the whole experience fun for everyone.”

Ernie Brescia

Sr. Manager, Design & Development Studio

PWC