Creatively engage your audience with 2D animation services

2D animation evokes a nostalgia reminiscent of classic cartoons and comic artwork. Filled with character-driven imagery, bold colors, and expressive visuals, 2D video animation is a fantastic medium for consolidating detail-oriented messaging into a cohesive and visually compelling story. Its familiar feel instantly hooks audiences, helps ensure they retain critical information, and can present your brand in a lasting and impactful way.

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2D Video Animation Overview

How Does It Work?

Example #2

Example #3

Screenshot from a 2d animated video that depicts a businessman standing in front of a bank
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How Does 2D Animated Video Production Work?

We create hand-drawn, raster-based digital 2D illustrations that produce an illusion of animated movement. Illustrative characters, vibrant colors, and scenic imagery create a whimsical feel designed to captivate audiences by telling a rich, visual story. For educational content, an "animated hand" can be added to mimic a whiteboard-style video. This traditional animation style is ideal for big-picture storytelling and adding maximum impact to a message.
Screenshot for animated video about Refugee Coffee Company
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Refuge Coffee: Job Training Overview

As part of our Sketch Effect "Drawing Good" give-back program, this video was a pro-bono work for our friends at Refuge Coffee to explain the scope of their job training program for the refugee population in and around Clarkston, Ga.
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Acuity Brands: Holophane XVOLT

This video was created to explain the XVOLT Tank Driver for Holophane by Acuity Brands, and market the solution to new customers.

Our 5-Step Video Production Process

01 Kickoff Call

We begin with a call to get aligned on the project at a high level. We’ll discuss your overall goals for the video, messaging, audience, channels, and call-to-action. We’ll also dive into the creative process, discussing color palette, branding considerations, voice-over preference, and more.

02 Script & Voice-Over

Working with our team of writers, we will take all the material from the Kick Off Call, as well as other materials, documents, and references, and turn it into a wonderful script that matches your preferred voice and tone. Once approved, we will also source voice-over talent based on your preferences.

03 Storyboard

After scripting, we jump right into the storyboard. In this step, we break down the video panel by panel, sequence by sequence, and create rough, loose sketches to convey the overall visual direction. Here is when the video begins to come to life visually!

2D Video Animation Services

 are a Great Fit For:

Corporate communication & internal presentations

Concept overviews & explainer videos

Customer-facing marketing, promotions, and sales

Product rollouts and launches

Educational, instructional or training materials

Change
management

The Value for Audiences

The Value for Clients

  1. More Efficient Messaging
  2. Entertainment & Engagement
  3. Increased Comprehension
  4. Longer Retention

More Efficient Messaging

Animation has become one of the most efficient ways to consume information. In a digital world filled with near-constant distractions, animation helps streamline your messaging in an appealing format.

Entertainment & Engagement

Due to its nostalgic and familiar style, 2D animation is a terrific medium for engaging and capturing an audience's attention.

Increased Comprehension

Science shows that people learn best visually, by consuming of pictures and images used in tandem with text and audio. Video animation is one of the most impactful ways to deliver digestible content that your users can quickly understand.

Longer Retention

Science also shows that visual communication helps audiences remember content far longer than if they simply heard or read it. Long after your audience has moved on from your video, they will retain the big ideas and be more likely to take appropriate action as a result.

  1. Clear Call-to-Action
  2. Maximized Shareability
  3. Ease of Production
  4. Cost-Effective

Clear Call-to-Action

With such high levels of engagement, video animation is an effective and appropriate medium for encouraging your audience to take specific actions like sign-ups, product purchases, registrations, engaging in further learning, and more.

Maximized Shareability

Visual content is by far the most shared form of communication online. Because of this, animated videos offer serious potential for amplifying existing marketing strategies or communication plans. From social media posts & email marketing to product demos and more, animations are highly shareable due to their engaging and consumable nature.

Ease of Production

Compared to live-action production, animated videos are much more efficient to produce. Video animation eliminates the need for on-screen talent and the many expenses associated with live-action videos like renting a production studio and hiring a full production crew.

Cost-Effective

In addition to production efficiency, animated video services are significantly more cost-effective than typical video production. Hiring an experienced animation agency is a less expensive way to create high-quality content that maximizes your messaging power.

TESTIMONIALS

In the Words of

   Our Partners   

"We partnered with The Sketch Effect to create an animated video to explain our team management platform and are very happy with the results! From the initial script to final animation, the team made the entire process easy for us and delivered a creative and effective final video. Our Pickle Juice platform has only benefited from utilizing this video and look forward to continued growth, thanks to our new animated explainer video!"

Kellie H.

Customer Support & Onboarding Specialist

Pickle Juice

"The Sketch Effect is awesome! The animated video they made for us at Cure VCP Disease will be instrumental in spreading awareness about our important cause. The Whiteboard Animation helped communicate a complex and serious issue in a clear, understandable way, and guided viewers towards actionable next steps. This video will help us further our mission in a profound way. Thanks Sketch Effect!"

Nathan Peck

CEO

Cure VCP Disease, Inc.

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Animation Services FAQs

How long does it take to create an animated video?

Do you help with scriptwriting?

How many revisions do we receive?

What type of animation style is right for my business?

What sets you apart from other animated explainer video companies?

Do you offer 3D animation services?

How do I know if my business needs explainer videos?

How much do animated videos cost?

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Client caricature of Ernie Brescia

“Having artists from The Sketch Effect at our onboarding programs has been a huge hit! The learners love seeing their conversations and work come to life through the sketches the artists create. They feel “heard” and that their contributions are validated. And as a result, they engage more. The sketches have great uses following the programs, too! They can be used in communications and marketing of future events. The team was easy to work with and they made the whole experience fun for everyone.”

Ernie Brescia

Sr. Manager, Design & Development Studio

PWC

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“Our animated video with the Sketch Effect turned out wonderfully and we were very happy with the entire process. It was great working with the Sketch Effect team – they really understood the assignment and our goals for this communication effort! We launched the video to the entire Staff and have been receiving compliments ever since! As our work in this space continues, I’m sure we will be back in touch for more animation projects with The Sketch Effect.”

De’Johna S. Council

Corporate Legal
Chik-fil-A, Inc.

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Client caricature of Ernie Brescia

“Having artists from The Sketch Effect at our onboarding programs has been a huge hit! The learners love seeing their conversations and work come to life through the sketches the artists create. They feel “heard” and that their contributions are validated. And as a result, they engage more. The sketches have great uses following the programs, too! They can be used in communications and marketing of future events. The team was easy to work with and they made the whole experience fun for everyone.”

Ernie Brescia

Sr. Manager, Design & Development Studio

PWC