As a result of the prevalence of virtual meetings and engagements as a permanent fixture of the business landscape, there is a higher chance that your demo will become part of all the white noise that currently makes up the bulk of your buyer’s content consumption.
So, how can you make your product demo stand out?
Utilizing Graphic Recording in Your Product Demonstrations Helps Cut Through the Noise. Here’s Why.
1- Visual Communication Leaves an Impression
To ensure your product demos stay top of mind, you need something unique. Chuck your word-heavy slide decks and bring visual communication methods into your product demonstration.
If you are able to go out and get beautiful shots circling your product and capturing all the details—great! Rather than reuse those shots multiple times or switching to heavy text, include a graphic recording that can highlight the data-driven parts in a visually pleasing way.
You can also utilize your product videos AND your graphic recording as a way to nurture or follow up (hello, sequences!) with those prospects. This is an approach people remember.
2- Graphic Recording Can Personalize Your Pitch
In today’s crowded world, it is essential to get your potential buyers thinking about how your product is already the right fit for them. You can include logos, names, and unique pain points (in your graphic recording) that changes for each of your prospects. You can also use your own brand colors to subconsciously connect your company to the solution.
Personalization can go far beyond including a first name. You can edit small details for each client without changing everything. These little details could make all the difference between a good pitch and a powerful pitch.
3- Keep Your Product Demos Clean and Lean
It can be tempting to talk a lot about your product and company, but a product demo shouldn’t be a firehose of information—it should be a well-crafted overview that is completely customer-centric.
Focus on the areas they truly care about.
- Show you understand client/user objectives
- Identify and solve their pain points
- Illustrate how your product works
A graphic recorder can easily help trim the extra information from your presentation and create a snappy, informative flow that translates beautifully to the screen or physical canvas. Not only will your presentation capture the audience’s attention, but it will also be thought out and concise.
4- Not a Product Demo, An Unforgettable Experience
A pre-recorded or on-demand product demo can boil down all the information to the format, length, and structure you want. But have you considered hiring a live graphic recording artist?
Real-time illustrations can occur as you pitch a big client, whether in-person or remote. The live artist has graphic recording tools that allow them to share their screen with you at any point in the demo. Afterward, you will have the final screen capture sketch to share with your client.
Not sure if graphic recording is the right fit? Then try out video animation, another proven visual communication technique that can take your product demos to the next level.
