Corporate animated videos are short, engaging videos that use animation to tell a brand’s story, showcase a product or service, or explain complex concepts. These videos are rapidly becoming a popular choice for businesses looking to elevate their marketing strategies.
Video marketing, in general, has become increasingly important for businesses in recent years, and the use of animated videos is now a critical component of that marketing mix.
In this blog, we’ll discuss why corporate video production is essential for business marketing, its advantages over traditional forms of advertising, and the future of this impactful communication medium.
Advantages of Corporate Animated Videos for Business Marketing
Corporate animated videos are a powerful marketing tool that can provide businesses with a range of benefits.
Explain Complex Ideas Fast
Animated videos can be used to convey complex information in a visually appealing and engaging way. This is particularly helpful for businesses that have complex products or services.
Boost Brand Awareness
Animated videos can be used to create a memorable brand experience for customers. The visual and auditory elements of animated videos can help create an emotional connection with a brand that is difficult to achieve through other forms of advertising.
Maximize Shareability
Animated videos are highly shareable and easily disseminated across multiple social media channels. Animated videos can be more attention-grabbing than other forms of advertising, as they can incorporate dynamic visuals, sound effects, and voiceovers.
More Cost Effective Compared to Live Action
When compared to traditional forms of advertising, corporate animated videos have a range of advantages. For example, animated videos are often cheaper to produce than live-action videos. They require fewer actors, sets, and equipment and are easier to edit.
Popular Animation Styles for Corporate Video Projects
Below, we’ll delve into the world of video animation and explore the different styles that exist, uncovering what makes each one special and how they can be used to bring your ideas to life in a visually captivating way.
Whiteboard Explainers
Whiteboard animation is a unique and engaging style used in corporate video animation that involves creating hand-drawn illustrations and text on a whiteboard, accompanied by a voiceover that explains the content being drawn.
Applications for whiteboard videos in corporate settings include:
Corporate explainer videos: Whiteboard animation is ideal for creating explainer videos that introduce new products or services, explaining how they work and how they can benefit consumers.
Training videos: Whiteboard animation can be used to create engaging training videos for employees, covering topics such as safety procedures, company policies, and best practices.
Marketing videos: Whiteboard animation can be used to create engaging marketing videos that promote a brand’s products or services, highlighting their unique features and benefits.
Investor presentations: Whiteboard animation can be used to create engaging presentations for investors, explaining complex financial concepts and data clearly and concisely.
Learn more about corporate explainer video production here.
Motion Graphics Animation
Motion graphics animation is an ideal style for corporate video animation, offering a versatile, attention-grabbing, and memorable way to explain complex concepts and ideas. Its cost-effectiveness makes it an ideal choice for businesses looking to elevate their marketing and communication strategies, while its dynamic visual style ensures that videos stand out and engage viewers.
Applications for motion graphics videos in corporate settings include:
Product demonstrations: Motion graphics can be used to create engaging product demonstrations, highlighting a product’s unique features and benefits in a dynamic and visually compelling way.
Corporate presentations: Motion graphics can be used to create engaging presentations for shareholders, employees, and other stakeholders, easily conveying complex data and ideas.
Marketing videos: Motion graphics can be used to create engaging marketing videos that promote a brand’s products or services, highlighting their unique features and benefits in a visually striking way.
Explainer videos: Motion graphics can be used to create engaging explainer videos that introduce new products or services, explaining how they work and how they can benefit consumers in a visually compelling way.
Learn more about motion graphics animation here.
2D Animation
2D animation is a traditional style of animation that involves creating the illusion of movement by displaying a sequence of static images in rapid succession. Its ability to convey complex information in an easily understandable way makes it an effective tool for corporate applications including:
Training videos: 2D animation is ideal for creating engaging training videos that teach employees new skills and procedures in a visually compelling way.
Explainer videos: 2D animation can be used to create engaging explainer videos that introduce new products or services, explaining how they work and how they can benefit consumers in a clear and concise way.
Marketing videos: 2D animation can be used to create engaging marketing videos that promote a brand’s products or services, highlighting their unique features and benefits in a visually striking way.
Corporate presentations: 2D animation can be used to create visually engaging presentations for shareholders, employees, and other stakeholders, conveying complex data and ideas in a way that is easy to understand.
Learn more about 2D animation here.
7 Tips for Creating Effective Corporate Animated Videos
Creating effective corporate animated videos can be a challenge, but following these tips can help businesses create videos that are engaging, memorable, and effective.
Determine the goal of the video: Before creating a corporate animated video, businesses need to determine what they want to achieve with the video. Whether it’s to explain a product, showcase a service, or simply entertain, the video should have a clear and concise message that aligns with the business’s goals.
Know the target audience: To create an effective corporate animated video, businesses need to tailor the video to the target audience’s preferences, interests, and pain points. Understanding the target audience’s needs and preferences can help businesses create videos that resonate with their audience.
Keep it short and sweet: In today’s fast-paced world, attention spans are shorter than ever. Corporate animated videos should be short and to the point, conveying the message in a clear and concise manner. Ideally, the video should be under two minutes in length.
Focus on quality: High-quality animation, visuals, and sound effects are essential for creating an effective corporate animated video. Investing in high-quality animation and sound can help businesses create videos that are visually appealing and engaging.
Use storytelling techniques: Storytelling is a powerful way to connect with audiences and create an emotional connection with a brand. By using storytelling techniques, businesses can create videos that are engaging and memorable.
Use humor and personality: Adding humor and personality to a corporate animated video can help make the video more memorable and shareable. Humor and personality can also help businesses create a unique brand experience that sets them apart from the competition.
Include a call to action: To make the most of a corporate animated video, businesses should include a clear call to action at the end of the video. Whether it’s to visit a website, sign up for a newsletter, or make a purchase, the call to action should be clear and compelling.
Case Studies of Successful Corporate Animated Videos for Business Marketing
Animated videos have been used by many companies to create engaging content that effectively promotes their brand and products. These examples demonstrate how animated videos can be used to effectively promote a wide range of products and services, using different styles and approaches to engage audiences and effectively convey complex ideas.
By using engaging visuals and clear messaging, these companies were able to create highly successful marketing campaigns that helped them to reach new audiences and achieve their business goals.
Dropbox
Dropbox is a cloud storage and file-sharing service that used a 2D animated video to explain how it works. The video used simple, colorful visuals to explain complex ideas clearly and concisely. The video was a huge success, generating over 30 million views and increasing sign-ups by 10%.
Dollar Shave Club
Dollar Shave Club is a subscription-based service that delivers razors and other personal grooming products to customers. They used a humorous animated video to promote their service, which featured their CEO delivering a comedic monologue about the company’s products. The video was a huge success, generating over 25 million views and increasing their subscriber base by 12,000 in the first 48 hours.
The Future of Corporate Animated Videos for Business Marketing
The future of corporate animated videos for business marketing is looking bright. There is a growing trend toward the use of animated videos in marketing, and this trend is expected to continue in the coming years. According to a report by Hubspot, 91% of businesses now use video as a marketing tool, and 85% of businesses plan to increase their use of video in the future.
There are also emerging technologies that are likely to impact the future of corporate animated videos. For example, the use of virtual and augmented reality is likely to become more prevalent in the coming years, which will provide businesses with new and exciting ways to engage with customers.
Additionally, advances in animation software and techniques are likely to make the production of animated videos easier and more affordable, making them more accessible to businesses of all sizes.
Bring Life to Critical Messages With Animated Corporate Video Content
Corporate animated videos offer a wide range of benefits for businesses, including increased engagement, higher conversion rates, and greater brand recognition. With engaging visuals and clear messaging, businesses can use animated videos to effectively promote their products and services, even in crowded and competitive markets.
Whether you’re creating a 2D animated video, a whiteboard animation, or a motion graphics video, the key to success is to develop content that speaks directly to your target audience and effectively communicates your brand’s message. By understanding the advantages and challenges of corporate animated videos and following best practices for content development and distribution, businesses can create compelling animated videos that drive results and help them to achieve their marketing goals.
Ready to get started on a corporate explainer video? Contact our animation experts today to discuss your video animation goals.
