How to Create Whiteboard Cartoon Animations That Thrive in Business Settings

Business settings are the perfect place to use whiteboard cartoon animation videos, both internally and externally. Using content hand-drawn on a whiteboard in real-time, these cartoon animations can help capture the attention of your audience in a new and innovative manner. 

Not sure how to utilize video animation in your business? Keep reading to learn why you should implement this creative method and how to get started. If you haven’t tried using whiteboard cartoon animation yet, it’s time to get started!

What Are Whiteboard Cartoon Animation Videos?

Whiteboard cartoon animations combine visuals hand-drawn by a human with a voiceover that walks viewers through the explanation of a topic. This video style is characterized by visuals drawn on a whiteboard in real time that seek to simplify complex topics through engaging graphics.

Using whiteboard animation-style videos is a different way to provide more effective messaging for your audience. Say goodbye to the outdated or boring methods of traditional marketing and replace your marketing efforts with an engaging whiteboard-style video. The video will explain your “big idea” concepts by breaking them down into smaller, more digestible visual pieces.

The Impact of Whiteboard Animation on Business

Infographic about the science of visual communication

In a time of fierce competition in many industries, finding new ways to market can make your business stand out. Whiteboard explainers can help you create efficient messaging in a way that is both entertaining and engaging. Using animation to explain complex topics can increase audience comprehension and retention too, improving the effectiveness of your marketing efforts. 

Whiteboard animation cartoons can enable visual learners to grasp concepts.

Not only do whiteboard explainers capture the attention of your audience and improve engagement, but they’re also easily shareable. From social media to website content, producing a quality video will lead to lots of shareability. Educational videos can also have a clear call to action, encouraging your audience to take the next step (sign up, purchase your product, learn more, etc.).

When compared to live-action animation, whiteboard explainer videos are also more cost-effective for businesses on a tight budget. Not only will you save money, but you’ll also maximize your messaging power.

Custom Whiteboard Animation vs. Sites Like Fiverr or Upwork

While it may be tempting to hire a freelancer from websites like Fiverr or Upwork, this is not always beneficial when it comes to effective whiteboard cartoon animation. You may end up paying for a poorly finished product that uses stock imagery and animation. Instead, it’s a better idea to trust an expert company like The Sketch Effect.

Working with professionals gives you access to top-notch experts with advanced whiteboard animation cartoon experience. We provide whiteboard animation videos that are completely unique to your brand and voice. In turn, you’re left with a product that’s totally you, not something copied from stock imagery.

Use Cases for Custom Whiteboard Animation Videos

Screenshot of a video animation clip

The possibilities are endless for ways to use custom whiteboard animation videos in business settings. After all, animated videos are fun to watch and far more entertaining than reading a lengthy piece of text.

Internal Communication 

If you have an important message to get out to your staff, consider doing it through a whiteboard animation! Chances are likely that they’ll not just see it but remember it.

You can also use animation videos for training, educational, or instructional materials for your employees. If your company is under new management, animation videos can help introduce the new team to the staff.

External Marketing Campaigns

In addition to internal use, there are dozens of reasons to use whiteboard animation videos in your external marketing campaigns. Animated explainer videos can help break down difficult-to-understand topics in a way designed to grab attention.

Many companies also utilize whiteboard explainer videos for social media posts and to enhance brand awareness. Animation videos are a fun way to highlight your product or service in a way that’s different than your competitors. Whiteboard animation videos can also be used with pay-per-click (PPC) video campaigns for top-of-funnel audiences, remarketing to people who previously engaged with your brand.

Product Rollouts & Updates

Got a new product to launch or updates to an existing product? Creating whiteboard videos is one way to capture the attention of exciting marketing videos. If you’re looking for a creative way to explain a topic, animation videos may be an effective method worth consideration. After all, 2023 is all about new ways to use social media to capture your brand.

Internal communication, external marketing campaigns, and product rollouts are just a few of the endless ways you can use whiteboard cartoons to explain a topic. No matter what industry your business is in, there’s an effective use for whiteboard animation cartoons.

How to Get Started Creating Whiteboard Videos

screenshot of custom whiteboard explainer video

Excited to get started creating whiteboard videos for your business? At The Sketch Effect, we make the process simple and easy. The first step in the process is a pre-production kickoff call where we ask questions to learn more about your brand, your goals, and your vision/needs for whiteboard animation videos. After we’ve gathered some preliminary information, we’ll create a drafted timeline for the production of your video.

Next, it’s time for our expert team to begin creating a script for your video. Using additional information you provide, The Sketch Effect team gets to work creating a captivating script (approved by you first). Once you approve the script, we create a storyboard for your video to give you a clear idea of the visual concepts, flow, and direction we plan to use in your whiteboard cartoon.

After the storyboard is approved, we then move on to creating the illustration. The final product will go through several rounds of edits to ensure it meets our exceptional quality standards. Soon enough, you’ll receive a quality video you can show off to the world!

The End Result: Marketing Collateral That Drives Real Results

Ready to get started creating whiteboard videos that drive real results? Schedule a consultation to discuss your whiteboard animation needs and ideas today. 

CTA graphic with screen shots of animated videos