In-person, hybrid, or virtual events… that is the question. While most people prefer in-person events, 70% of business events are now hybrid. Regardless of what type of event your company is hosting, keeping your audience engaged is paramount to the success of your endeavor. Some creative ways to improve your next company event include:
- Personalized elements
- Leveraging new technologies
- Using alternative or multiple formats for communication and comprehension
While there are multiple ways to add that “WOW factor” to your next corporate event, we’re going to stick to our strengths: Visual notetaking!
Visual notetaking is a great way to improve your next company event, not to mention it makes events more fun, improves experiences, and maximizes outcomes.
5 Reasons to Use Graphic Recording for Corporate Events & Meetings
Capture the Mood with Graphic Recording
Event photos alone don’t fully capture the mood of your event. Video is often too long and hard to condense. If you are recording a speaker, you will have a lot of dead space, which isn’t very captivating for a virtual audience.
With live sketch illustrations, a professional graphic facilitator will capture the heart of the presentation as it is being presented. You can use a visual note-taker to illustrate the vibes of your event, which is a lot of fun for your attendees to witness in real-time.
It is also a great reminder later, drawing people back to the experience your company event offered. The finished boards can make great vision boards for your breakrooms or lobby—depending on the nature of your event and the content highlighted.
Increase Event Engagement Through Live Sketching
Live sketching, or graphic recording, is captivating! People love watching the artist interpret their words and incorporate them into the event illustration map. The illustration becomes a powerful visual tool that helps increase learning and memory retention, and your speakers can ask for audience participation to boost engagement.
During the event, you can also use finished illustrations as photo props or interactive stations to continue the power of the engagement.
Stay Connected After Your Event with Visual Notes
One of the reasons to plan a company event in the first place is to bolster connections and support. After the event, you can form deeper connections because you will have a purpose to reach out—sending out the graphics from the event.
You can use the graphic recordings or visual notes to build those relationships further as you craft new content around various parts of the event conversations.
Enhance Your Content Strategy with Event Graphics
Do you publish articles to a blog or send emails to your audience? Event notes can make great graphics for later content and help spark new content. After an event, use segments of the overarching graphic as images for your blog or email copy, spinning the content from that segment of the talk.
This can be a huge benefit when it comes to brainstorming your content marketing strategy. You can find all kinds of gems in your illustrated event notes.
Capitalize on Networking with Graphic Recording
Live sketches are great for meeting speakers. They help captivate the audience and make a great product for later use. If you give your speakers a digital copy of the finished visual notetaking board, they can use it on their own channels, which will point them back to you. This helps you form better partnerships with your speakers and increase your reach by connecting with anyone they choose to share the visual with on their own channels.
Boost Event Engagement with Professional Graphic Facilitators
Want people to remember your next corporate event? Our visual note takers, or graphic facilitators, are ready to help you boost engagement and deliver lasting results. Check out our portfolio to see what we’ve done for other clients’ company events, and then contact us to schedule a consultation!
Looking for additional ways to enhance your business communication efforts? Consider leveraging video animation to amplify your message.
